facial diagnosis written on your face We uncover the importance of providing in-depth facial diagnosis to your clients.


As a skin therapist, the art of diagnosis is a skill that will constantly evolve throughout the entire duration of your career.


With increased industry experience, you will become accustomed to treating a multitude of skin care concerns and issues presented to you on a daily basis, from those cases that are easily resolved to the more complex in nature.


Despite an overabundance of information readily available on websites and forums, there is still arguably nothing that can rival the face-to-face interaction between therapist and client. A commitment to this relationship is one factor that will set you apart from similar businesses in close proximity.


Yet we’re all aware that 21st Century consumers are demanding more than ever before. Any investment they make, in both time and money, has to deliver on its initial promises. This also applies to the beauty treatments they receive and products they buy. A ‘one size fits all’ approach to skin care is something that has no place within today’s world, which is why the importance of delivering a personalised facial diagnosis is crucial to ensuring a salon’s longevity and success. After all, if the incorrect program is recommended and the customer isn’t satisfied with the outcome, they may end up taking their custom elsewhere.


a tailored approach


The ultimate goal of any facial diagnosis is to pinpoint the issues that need to be addressed and prescribe the most suitable course of treatments and products to achieve maximum end-results. In order to create a bespoke skin care experience, you must always begin with a thorough client consultation. This not only allows you to develop the solid foundations of a therapist/client relationship, but also enables you to discuss more about the


individual’s lifestyle and habits, medical history, skin care concerns and expectations.


Although much information can be gained from the traditional question and answer formats, recent years have seen the introduction of a number of complementing techniques and technologies to further heighten the success of this practice. Understanding the importance of facial diagnosis has led many skin care brands and equipment manufacturers to develop innovative new ways which allow therapists to perform even greater in- depth analysis to ensure recurrent successful outcomes.


“In-depth facial diagnosis provides an excellent tool which significantly enhances a consultation,” notes Tracy Tamaris, iiaa Director of Training. “It introduces new clients to a skin care range, increases sales and enables therapists to update recommendations for existing customers. It also gives clients the proof that they are not wasting their money.”


One such company who has embraced this stance is Dermalogica. Developed by the International Dermal Institute for the brand, their Face Mapping®


Skin


Analysis tool aids professional skin therapists with their individual client prescriptions.


The process begins with a comprehensive interview between the therapist and client, covering general health issues, exfoliation history (discussing use of chemical peels, Laser or dermabrasion, for example), sun tolerance, and lifestyle-related questions. The Face Mapping®


Skin


Analysis itself combines three techniques: Visual examination of the skin under a high-powered magnifying lens; Examination of the skin by touch, and ‘Reading’ of the skin as an indicator of internal organ health, drawing upon the ancient tradition of Chinese Facial Diagnosis, which


monitors the overall quality of Qi (chi) or life-force within the body.


“Face Mapping® epitomises an


intensively in-depth skin analysis in comparison to other current techniques,” says Jane Wurwand, Dermalogica Founder and Skin Professional. “Every millimetre of the face and neck is closely scrutinised, even the ears! We have brought together these three complementary techniques as the most sophisticated form of preparation possible for a truly customised treatment program.”


tools and technology


As we live in a technological age, the use of equipment to aid the efficacy of salon treatments is now commonplace. When it comes to skin analysis, a variety of diagnostic tools are accessible which facilitate therapists to view the skin at a much deeper level, highlighting imperfections and damage which is often invisible to the naked eye.


Dermalogica’s Face Mapping® Skin Analysis tool aids professional skin therapists with their individual client prescriptions.


GUILD NEWS 85


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