beginners’ facials fresh faced
If breakouts do occur, ensure they understand the benefits of treating the spot as opposed to picking at it. This is a great opportunity to refer them to your retail options.
Whatever retail offerings you have, remember that the teenage market will be looking for products that are both attractive and affordable. It’s also important to note that each client is different. Their skin will be constantly changing, and they may not want to keep up an extensive skin care routine, so a consultation beforehand will ensure you understand how to tailor treatments and products to both their skin and lifestyle.
A great way to start would be by offering your clients some treatments they can carry out at home on a weekly basis. It kick-starts their routine and is more manageable and realistic than a multiple-step routine twice a day. A good face mask or exfoliator is ideal, as it clears the face of the dead skin cells that are at the surface.
Sharon Hilditch MBE, Managing Director and Founder of Crystal Clear agrees, saying: “Depending on [your clients’] skin type and sensitivity, using an exfoliating product once or twice a week will remove the dull, dead skin cells and promote healthy new skin to come through. A weekly deep cleansing mask will also help to cleanse and refine the skin’s texture resulting in reduced pore size.”
If your client is looking for ‘staple products’, you may wish to offer them a ‘Beginner’s Bundle’ containing the essential products for every day skin care – you could also offer them at a
discounted price to make them more appealing to your audience. Marie-Louise Coster, salon owner and beauty trainer, says: “This would be a good way of attracting a teenage market and introducing them to both the salon and homecare. The products can of course be tailored to suit the individual skin type in order to achieve good results.”
There are many brands on the market that offer specific collections aimed at targeting teenage skin. Dermalogica’s Clear Start™ range combines skin care science and medical ingredients for a four-level approach, and the brand offer ‘Breakout Clearing Kits’ in special travel-friendly sizes, which are ideal for the younger market.
The ARK Skincare Age Protect range contains ingredients including Avocado and Peach Lipids, which are ideal to maintain the delicate moisture balance of the skin, whilst the White Tea and vitamin E extracts contain antioxidants that protect and prepare for a lifetime of great skin.
As your client grows more confident in having facials, you may wish to propose more extensive therapies; as part of their ChromaPeel machine, Carlton Professional have introduced the Colour Therapy Applicator. This is a non-invasive procedure that utilises LED lights to activate skin cells and stimulate natural processes to rejuvenate the skin.
For clients who may be experiencing major breakouts, CACI’s Acne Soothing Treatment is a specialist facial which uses Blue and
Red light therapy to provide anti- inflammatory and anti-bacterial healing properties. Likewise, Skinbreeze treatments are also ideal for tackling problematic skin.
The Skinbreeze system utilises five different treatment technologies that includes: Orbital Microdermabrasion, LED Light Therapy, O2 Spray, O2 Infusion and O3 Ozone Therapy.
The O3 Ozone Therapy has an anti-bacterial action which helps to heal Acne blemishes and scars, whilst the combination of LED light therapy calms the skin tissue in a bid to avoid breakouts and reduce redness and inflammation.
The Hydro Mask is then applied, which leaves skin looking deeply nourished and plump, and finally the Skinbreeze Blemish Fix serum prevents blocked pores with Salicylic Acid, which, when combined with the O2 Infusion, helps achieve a clearer and brighter complexion.
reach your target audience
If you wish to offer facials for teenagers, then knowing how to market them is vital. Let your current clients know; they may have teenage relatives they can pass the details on to. Likewise, spread the word on social media, as this is where your target audience can be reached.
“Education events for younger clients and getting hints and tips out via social media is also an excellent way of communicating to this audience,” suggests Skinbrands Brand and Education Manager, Sharon Cass. “Make sure you are adequately insured for this age group and that individual treatments are covered for the age groups you treat as this varies by provider.”
If you’re a therapist looking to enhance your training skills in facials, or simply want to discover new techniques, courses from such brands as MONU Skincare can help you to improve your confidence and broaden your skill set, allowing you to bring more to the client you’re treating.
MONU’s courses give you an understanding of their products whilst teaching the relevant aspects of providing a facial treatment. The training course is ideal if you’re looking to make a signature facial specifically for teens, as you can specialise in a wide range of facial treatments from the Express Facial, the Aromatic Facial and the Hydra-Lift Collagen Facial.
Host a pamper party to encourage your younger clients to get to grips with a good skin care routine..
Image ©
iStock.com/Tuned_In
Continue reading to see our top skin care picks for treating younger skin…
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