brand awareness
“Our customer’s needs are always at the forefront of development and we create premium products that are truly
suitable for all skin types.” - Ellina Hayes, Director of MoroccanTan
happy with. “Research and Development never stops! We have an ever expanding list of new products currently in development and we launch new lines each year,” she says. “We are a vertically integrated company with R&D and manufacturing all done in-house. Since our launch, we’ve expanded the brand from seven products to 17, with new lines launching each year! We work with only the best distributors who we know can help drive the growth of the brand in what is a very competitive market.”
Their one-day Beginners Course creates a basis for tanning by covering all aspects of spray tanning theory and practical application. For established, qualified spray tan professionals who wish to convert to using MoroccanTan or build on their existing skills, the half day conversion course is ideal.
“As well as many of our UK customers coming to us from other brands, we’ve trained a large number of professionals completely new to tanning – right through from college students to seasoned beauty therapists wanting to add another string to their bow,” comments Ellina.
MoroccanTan as a company love tanning professionals and believe that excellent customer service is paramount. Ellina has built her brand on the ethos of having an amazing relationship with her customers whilst using ethically derived and sustainable materials in her products and being a market leader and innovator at the forefront of the industry.
“We always want our customers to have belief in our products and therefore a strong and positive relationship is at the
2014 - MoroccanTan ventures over to the UK, partnering with Sweet Squared.
forefront of everything we do,” Ellina contines. “Our team works immensely hard to push boundaries and be innovative with our product technology. Our customer’s needs are always at the forefront of development and we create premium products that are truly suitable for all skin types. Couple that with our passion for skin care, and we’re making fabulous tanning products that give your skin deep down nourishment and a beautifully flawless natural glow.”
The brand say that much of their success can be put down to their formulations and how easy the products are to use.
“Our non-sticky formula has a really quick rinse off time of between one and four hours depending on which product you choose. This is a fantastic selling point for professionals as their clients don’t need to spend their entire day (or sleep!) in the guide colour. They simply rinse off after the specified time and the colour will continue to develop over 24 hours,” Ellina expands.
These ideas take a lot of time to create, with Ellina and her team ensuring that they produce a product they and their clients are
2015 - Sweet Squared announce the launch of MoroccanTan’s UK website and salon locator.
what a journey
Ellina says she feels humbled by the success of the company and wonderful distribution partners that she works alongside.
“We always knew the brand had enormous potential and we are thrilled with how it has grown. However most of all, it is incredibly humbling to see the success the brand has achieved in such a short amount of time and how it has been accepted and loved in so many countries across the world.”
Plans for further expansion globally has been hinted at with upcoming launches in new territories on the horizon, but one thing’s for certain, the brand are going from strength to strength and no doubt, with Ellina’s watchful eye, there’s a lot more to come.
For more information about MoroccanTan call 0333 000 7000 or visit
www.sweetsquared.com
2016 - The brand plans further expansion.
GUILD NEWS 139
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