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Hard Rock Café Philadelphia


Hard Rock Café hosted three DNC related events - one each for the delegations of Florida and New York, and also an event for the American Hospital Association. These large- scale reception/cocktail style functions featured multiple buf- fets, passed hors d’oeuvres and open bar.


“We partnered with Albrecht Events for the Florida Delegation,” noted Carrie Zaruba-Creedon, sales and mar- keting assistant for Hard Rock Café Philadelphia. “It was a partnership that represented a larger coming together within the hospitality industry in Philadelphia to showcase the best of what we have to offer.”


“The historical significance of the city - the birthplace of democracy, provided a perfectly poignant backdrop to the event,” she added. “The concurrent exhibits, like PoliticalFest and the State Donkey art installations, really added to the excitement and theme.”


The New York Delegation brought more than 30 bouquets of balloons (about 25-40 balloons in each bouquet) into the restaurant for their event. “They did provide the perfect patri- otic accent to the event, so it was well worth the effort,” noted Zaruba-Creedon.


The Fillmore Philadelphia


The Fillmore Philadelphia and the Theater of the Living Arts together played host to five events over the course of DNC week. The theaters partnered with Wolfgang Puck, 12th Street Catering, Garces Group Events, Feastivities, Penncora, Genetic, AFR Event Furnishings, Starlite, Bauder, and Tripp Sound to create several amazing experiences for those in attendance.


“Details for events were ever-changing, and came in last minute, as opposed to other types of convention groups that are typically planned out and detailed months in advance,” noted Gretchen McHale-Aregood, director of sales for The Fillmore Philadelphia and the Theatre of Living Arts.


“I felt like this was a once in a lifetime event planning experience,” she continued. “It definitely taught me a lot about the inner workings of politics and that you need to be ready to change on a dime to accommodate unforeseen needs.”


McHale-Aregood also noted that it was great to have a chance to work with and watch world class artists and musicians playing in these intimate venues as part of the DNC events and festivities.


Mid-Atlantic EVENTS Magazine 73


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