the individual blocks on a building turn into rotating cubes with a different image on each side.’”
“So howdowe go about creating the sec- ond solution in this scenario,” continues Showers.“The object which is to be used as a projection surface is created in a scaled 3-D modeling software package and amap is created fromthismodel for use during custom content creation. Then professional animators and graph- ic artists create content that is designed to fit the map. In our office, we would use the same software/ hardware pack- age (Pandora’s Box) for the final delivery of either solution. The difference would be in the pre-event content develop- ment, the necessary timeline and the associated cost for each technology solution.”
Another often misunderstood technolo- gy, Showers notes, is the use of webcast- ing during live events.“We have had sev- eral instanceswhere a client has request- ed this technology, but did not under- stand that the capabilities of webcasting is ideally a broadcast-only situation. Often this is a surprise to learn for them, and what actually is desired is a two-way communication technology where atten- dees can dial in remotely and actually interactwith the presenter or other atten- dees. This technology does exist of course, but the term ‘webcasting’ does not really include this as a standard fea- ture.”
Another way that planners can get the most out of technology is through the use of various forms of social media. Whether it’s Twitter,Facebook,Snap Chat or Instagram, there are lots of ways plan- ners and attendees can utilize their smart phones to promote their event and stay connected with each other.
“Social media is as important now as ever when creating a buzz before, dur- ing, and after an event,” says Cataldi. “Marketing studies have proven that social media,along with traditional print marketing complemented by microsites and personal touches to invitees, will
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