IMS recently supported a program where the planning team wanted to bring the outside into the ballroom. It was a full two-day conference for over 2,500 attendees. Ballroom fatigue was one of the biggest concerns for the stakeholders.
“How do we keep the audience engaged? Well, rather than do a tradi- tional style set up,how about we video map the entire perimeter of the ball- room, place the stage in the center,and completely encompass the attendee in a digital experience,”recalls Cataldi.
“So, we did just that,” he continues. “Created custom outdoor scenes that were seamless from wall-to-wall with a cloud that started on the east wall that had the sun peeking through,and slow- ly moved to the west throughout the day. Or a beach scene with gentle waves complemented by light sound
effects, atmospheric lighting, and fans that created a breeze. Each wall also contained digital message boards. For example,during a street scene we had a highway billboard. While there was traffic moving on the highway, the bill- board was used to deliver the meeting content.”
“The overall feel for this event was to create an emotion of being a part of something bigger than simply being in a room,” Cataldi explains.“To open up the minds of the attendee and encour- age their creativity toward organization- al goals.”
Showers notes that he has seen a fair amount of confusion and uncertainty when it comes to video mapping and related technologies. He says that often- times, those who want one technology might confuse it with another,using the term “pixel mapping” or “video map-
ping” as a synonym for masked or warped video projection onto various surfaces.
“While there is some overlap between the technologies and the terminology, they are inherently two different solu- tions,” says Showers. “Video projection onto awall,building ormaybe a domed ceiling can be accomplished with the use of masking or video warping soft- ware packages, which enable the dis- play of existing content onto these sur- faces. Think, ‘I’d like to put clouds or stars onto that ceiling.’ True projection mapping - whether video or pixel - on the other hand, refers to the projection, masking and warping onto a two- dimensional or three-dimensional sur- face, and ultimately incorporates the use of specifically designed content that follows the contours, features or outlines of the projected surface. For this technology, think, ‘I’d like to see
40 September October 2016
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