WORLDCARPCLASSIC.COM
VMC HOOKS HISTORY IN THE MAKING
100 years of cutting-edge fish hook manufacturing
In 2015, renowned French hook giant, VMC®, celebrates its 105th anniversary of creating the world’s finest fish hooks. VMC is proud to have sustained hook
108
production at its factory in France for over 100 years, but interestingly enough, the VMC family did not set out to make fish hooks. They were reeled into the fishing industry by a rival brand. Dating back to 1796, the family of
Viellard-Migeon created a company and a tradition of manufacturing the highest quality steel products such as wires, screws and bolts. That same year, the Viellard family appointed Jean-Baptiste Migeon as manager of its steel forge. In 1835, Jean Baptiste’s daughter married Juvenal Viellard. With this marriage, their initials were combined (V. – Viellard, M. – Migeon, and C. for company) to form VMC. At the beginning of the 1900s in Europe,
two families shared a common industrial thread and close relations. VMC® produced wires, screws, nuts and bolts, while the other family, among other goods, produced high-quality fishing hooks. By mutual agreement, neither would sell in
A CENTURY OF EXCELENCE
the other’s markets. But 1910 marked the dawn of a new era of competition. VMC’s counterpart expanded their business and began to sell nuts and bolts on VMC’s home soil in France. This decision fuelled Charles Viellard to step-up the competition, and in turn and to diversify VMC’s metalworking experience into fish hook manufacturing, the other, rival family’s specialty. Ten British families from the hub of the
UK’s needle-making and fishing tackle industries were moved to France to help set up VMC’s new fish hook department. Thus the VMC family began to produce fish hooks, setting the stage to see which family could produce the highest quality of fish hook.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124