NEWS
KRONES’ LABELLING TECHNOLOGY UNVEILS A NEW CONCEPT: ONE PLATFORM – MANY VARIANTS
With an entirely new product series, Krones has translated its clients’ heightened expectations for labelling technology into hands-on reality. From now on, all labellers – except the Sleevematic – will be configured from just one modularised system. A single basic standardised machine, available in several sizes, will be combined with labelling stations that are either permanently affixed or can be docked onto the basic machine as
needed, using the appropriate units.
SERIES FOR WELL-NIGH EVERY VARIANT OF LABELLING TECHNOLOGY
The basic machine, with its expandable concept, exhibits an
unprecedented degree of versatility: even when it features permanently affixed stations to start with, it can subsequently be modified to create a machine with replaceable stations. The machine’s layout variants, i.e. the way the container infeed and discharge units are arranged, can likewise be retrospectively altered, and label inspectors can be integrated.
Machines working with replaceable stations are offered under the name
of Ergomodule. Labellers with permanently affixed stations are available for cold-glue labelling as Ergomatic, for pressure-sensitive labels as Autocol, for hotmelt labelling with precut wrap-around labels as Canmatic and for
hotmelt labelling for applying reel-fed wrap-around labels as Contiroll. HUMAN-ENGINEERED VERSATILITY
Costs, versatility, quality, human engineering, dependability and eco- compatibility were the major watchwords for this newly developed series. As far as costs are concerned, capital expenditure, maintenance, and expenses incurred for energy and consumables play a paramount role. With the new series of labellers, low TCO is possible, thanks to reduced costs for ingress and transportation, downsized energy consumption, extended maintenance intervals, and doing without lubrication.
The machine’s performative excellence is upgraded by increased efficiency
levels, shorter change-over times, higher functional dependability and optimised operator control. Versatility has been improved by flexible layout variants and the option for retrofitting the requisite docking units for replaceable labelling stations.
What’s more, the labeller does not need a tabletop, which means the machine’s carousel is freely accessible from all sides. And the replacement of brush-on elements is likewise substantially simpler because vertical braces between the container table and the machine turret are no longer necessary.
Award-winning package dropped as “too expensive”
AN award-winning package for an anti-diarrhoea pack for the developing world has had to be dropped to reduce costs. It will be replaced with a simple screw-top jar.
Social entrepreneur Simon Berry developed the pack, which was lauded for the way it easily slotted between bottles in a Coca-Cola crate.
In an article in design magazine Dezeem he commented: “For our supporters who find this move disappointing, I ask you please to keep focussed on the greater good.” He added: “Our primary purpose is not to win awards.” The Kit Yamoyo product – dubbed an “aidpod” - is being repackaged to reduce costs and increase the number of retailers that stock the product. Berry, whose ColaLife organisa- tion developed Kit Yamoyo, wrote: “We listen, we learn and we act. What our customers, in poor, re- mote rural communities are tell- ing us is that many of them cannot afford the subsidised price tag. So the pressure is really on to seek every means to reduce costs.” Despite winning multiple design awards in 2013 including the De- sign Museum’s Product Design of the Year Award and the Ob- server’s Ethical Product of the Year Award, Berry admitted that the novel strategy of distributing the life-saving product alongside Coca-Cola bottles wasn’t proving effective.
“Only 8% of retailers have ever put the kits in Coca-Cola crates to carry them to their shops,” he wrote. “This feature wasn’t the key enabler we thought it would be.”
The kit’s plastic blister packag- ing featured a removable film cover and a contoured container shaped to fit between cola bottles in a standard crate.
WWW.KRONES.COM 8 < packagingscotland
Referring to the various awards received for the product, Berry said: “I’d like to think we’d got these awards because of how the components of the Kit Yamoyo product and the packaging work so well together to meet the real needs of caregivers/mothers and children. The way the packaging is integral with the whole kit design,
Out with the old: The original Kit Yamoyo design was deemed too expensive
In with the new: The replacement package is a simple screw-top jar
acting as a measure for the water needed to make up the ORS [oral rehydration salts], the mixing de- vice, the storage device and cup. “But deep down I suspect that
it’s the fact that it fits into Coca- Cola crates that really gets the international community so ex- cited.”
However Berry has concluded that putting the kit in a standard screw-top plastic jar would make it both cheaper to manufacture and more appealing to both retail- ers and consumers. “At this point, the natural thing to do would be to relax and bask in the glory of all of this fabu- lous recognition of our work on something so meek as an anti- diarrhoea kit,” wrote Berry. “We are not designing sexy gadgets or cars after all.”
The kit contains sachets of oral rehydration salts, zinc, soap and an instruction leaflet, with the packaging doubling as both a measuring device to mix the solu- tion and a cup from which to drink it. It provides effective treatment for diarrhoea, which kills more children in Africa than HIV, malaria and measles combined.
October-December 2013
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