NEWS
Carton awards record surge of new entrants
INNOVATION in the field of car- tonboard and cartons was recog- nised at this year’s Pro Carton/ ECMA (European Carton Makers Association) Award ceremony on 19 September at the ECMA An- nual Congress in Dubrovnik. According to the organisers, nearly one third of the entries were from newcomers to the competition – the highest num- ber of new entrants ever. Carton of the Year was award- ed to the Twinkle Box cham- pagne packaging for Moët & Chandon. The award recognised carton producer Van Genechten Angoulême, which also produced the structural design. Graphic design was attributed to MHCS while cartonboard manufactur- ers Stora Enso and Mayr-Melnhof Karton were name-checked. The award for the Most In- novative Design or New Use of Cartonboard went to Deltaclip In- ternational for an innovative clip for stationary. One of the judges at the awards commented: “The Judges had never seen this type of construction before and whilst initially it looked small, it worked really well. Made entirely of car- tonboard it holds up to 15 sheets of paper securely together with one simple fold … The judges felt that this was an excellent exam- ple of creative thinking and de- sign that worked perfectly whilst looking deceptively simple.“ The award for sustainability went to De Beukelaer’s Choc- Olé chocolate sticks (pictured, above), acknowl- edging the
contributions of carton producer Van Genech- ten Nicolaus,
Desperately seeking students
De Beukelaer’s ChocOlé chocolate sticks won in the sustainability category
The
Twinkle Box from MHCS won
outright
Cologne; brand owner Griesson De Beukelaer; structural design- ers from Griesson De Beukelaer and Van Genechten Packaging; graphic design from Syndicate; and cartonboard manufacture by Finnish cartonboard producer Metsä Board. Metsä Board’s Simcote folding boxboard was employed in the ChocOlé packaging and was also used by the winner in the Food category, Danone’s Party Packag- ing Lovely Cookies, printed by Remmert Dekker. Metsä Board’s Carta Solida made the winning carton in the Non-Food category, Sloggi Men Match men’s briefs from Triumph, where the printer was MWV Graz. Markku Romano, VP Carton- board Sales, Metsä Board EMEA, commented: “We’re pleased that the sustainability of cartonboard is recognised by both the carton makers as well as brand owners concerned, in both their desire to use a renewable raw mate- rial and in its easy recyclability. The winners also used unusual and eye-catching constructions, requiring boards that performed well in production and in use.” Other awards included the President’s Special Award which went to the illuminated packag- ing used for Bombay Sapphire gin, with nods to brand owner Bacardi, cartonboard produc- ers Karl Knauer KG and Rox Asia Consultancy, and cartonboard manufacturer Tullis Russell. The Beverages award was picked up by Biercée Gin, acknowledging brand owner Distillerie de Bier- cée, and carton producer Smurfit Kappa Van Mierlo.
October-December 2013
with a passion for carton design UK packaging manufacturer Benson Group has teamed with popcorn maker Butterkist to launch a competition open to design students in the UK or overseas. The competition, titled ‘Butterkist Microwave Popcorn Packaging Competition’, will challenge participants to design a “constructionally striking carton” for the Butterkist microwave popcorn range. The winner of the competition will receive a weeks work experience at the Benson Group Design Studio, a £250 cash prize, and a tour of Butterkist’s Head Office. Entrants are asked to provide a model of their Butterkist microwave popcorn pack using the brand’s graphics. They are also to provide three A3 supporting boards as PDFs, which should show how the design was arrived at. The competition deadline is Friday 1 November, for online entries, while the physical entry must be sent in to arrive the week commencing 4 November. The judging panel are said to be looking for innovative carton packaging, in keeping with the brand guidelines and with strong shelf presence. And also that entrants successfully deliver the brand message of Butterkist as “the hero of the popcorn world”. Packaging must sit within the snacking and sharing at home sector, aimed at both young adults and families aged 10 - 45. The guidelines also include the comment: “Consider the flexibility in the interior structure. How can the carton transform to create a sharing pack? Are further pieces of carton packaging required?” The solution should also be cost effective, not using too much material, and it should consider recycling and end of life issues. More details about the competition can be found on the Benson Group website at www.
bensongroup.co.uk/about/schools-and-colleges/design-competition/.
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