ADVERTORIAL
NU-PURE ORDERED A COMPLETE NEW LINE FROM KOSME RATED AT 12,000 CONTAINERS AN HOUR.
USING BIODEGRADABLE MATERIAL
Nu-Pure is also seeking sustainability in another area – by lightweighting its bottles. In comparison to the previous version, Nu-Pure has reduced the container weight after installing the Kosme line by around 34 per cent.
Since the end of 2012, Nu-Pure has also been offering the
square 600-millilitre bottle in a biodegradable version, using material from the English company Wells Plastics Ltd., which, they say, will decompose by oxidation within ten years at most. “An additional benefi t for the image”, is Barry Hamilton’s verdict. In the fi rst four months since the launch, Nu-Pure has already sold fi ve million bottles. The 600-millilitre container is the traditional size for water bottles in Australia, and accounts for more than 70 per cent of Nu-Pure’s total volume. The bottler also fi lls a wide range of different sizes from the 110-millilitre beakers, plus 250-millilitre, 390-millilitre, 1-litre and 1.5-litre PET containers with fl atcaps or sportscaps, to 3-litre and 10-litre large-size containers for offi ces and households.
GOAL: NUMBER ONE AS AN AUSTRALIAN
PRODUCER WITH THE NU SPRING WATER BRAND “Australia’s water market is expanding rapidly, with double-
fi gure growth rates. We’re seeing a generational change here. So far, most people have been drinking tapwater. But today’s 10-to-25-year-olds are growing up with a convenience-oriented mindset, our market frequents the cafés and restaurants. That’s where we need to be present”, says Barry Hamilton.
As for all of Australia’s beverage producers, the huge distances constitute a limiting factor. It takes one day for the products to reach Sydney, fi ve days to Adelaide in the south, and no fewer than seven days to Perth in the west. So Nu-Pure took action, and built a second plant in Melbourne on a 7,000 square-metre site. The factory went into operation in August 2013. With a 12,000- bph Kosme line identical to the one in Brisbane, but this time with a Krones Variopac Pro for end-of-the-line packaging. There, Nu-Pure intends to concentrate on a smaller number of variants, to reduce the amount of change-overs required. “The products keep moving then”, says Barry Hamilton. And: “We’re staying with the 12,000-bph line size. It makes us fl exible and responsive.
The next vision involves building a third plant in Perth on the
west coast, and if necessary installing a second 12,000-bph line at the original facility in Brisbane. Because the way forward is clear: “We want to become the Number One in Australia’s water market.”
WWW.KRONES.COM WESTREGEN HOUSE, GREAT BANK ROAD WINGATES IND. PARK, WESTHOUGHTON, BOLTON, BL5 3XB
WWW.KRONES.CO.UK 01942 845 000
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