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NEWS Paper maker embraces couture for trade show


ONE company making a splash at the Fachpack trade show in Nuremberg in late September was Sappi Fine Paper Europe, which showcased its high-end packag- ing materials by using them to construct a gown. Weighing in at 15 kg, the garment was fi tted on a display mannequin and shown at Sappi’s stand.


“The concept for this unique gown was created by the Bel- gian agency Equation with whom we have worked for more than a year,” said Marie-Ange Gérard, Marketing Communications Spe- cialist at Sappi. “We chose the Brussels workshop of artist Isa- belle de Borchgrave, universally known for paper garment crea- tions for museums and other enti- ties. The outcome is an exquisite and totally revolutionary demon- stration of the quality and fl exibil- ity of Sappi packaging materials.” Equations


creative Marc Weymeers, added,


director, “The


special paper know-how of the Sappi group and its capacity to


Constructed using 280 packages and 320 teabags, the Sappi gown was made at the workshop of artist Isabelle de Borchgrave


manufacture paper to meet the specifi c needs of its customers led us to the couture concept and the term “tailor made” emerged throughout our discussions. Since we are in the business of packag- ing, why not imagine a packaging paper gown? It would be made of paper and board, but its texture would consist of packages in vari- ous forms.” The


dress, which was con- structed using 280 packages and


320 tea bags, was worn by a live model and nearly 500 photos were taken by photographer Xa- vier Harcq. “His trademark is the attention he pays to shadows and the sublimation of objects,” Weymeers explained. “The white gown against a black background gave him the opportunity to fully exercise his art and the resulting photos are outstanding. Some of these will be used by Sappi in an advertising campaign scheduled


to run through Interpack in 2014.” Using white paper delivered a stunning effect but required spe- cial attention to hygiene in the de Borchgrave shop. “Our tailors could not wear gloves because they needed the tactile connec- tion with the paper as they were creating the various elements of the gown,” de Borchgrave said. “This resulted in seamstresses washing their hands every 15 minutes to maintain the pristine purity of the creation.” Tea bags were created using 80


g/m2 paper and constitute the blouse of the gown. The crinoline was comprised of small boxes made from heavier 160 g/m2 paperboard, average size boxes using 270 g/m2 paperboard and larger containers using 330 g/m2 paperboard.


A fabric base was made for the gown and the packages were in- dividually sewn on, arranged like scales. “You really have to see this creation to believe it,” de Borch- grave added.


The new OCME DryBlock® was


presented to visitors attending the Drinktec 2013 exhibition.


THE DryBlock® system is a new way to design,


build and manage the whole end of a bottling line. It combines the entire dry part of the line into a single, integrated and synchronized ‘Monobloc’ – several machines working together as one.


DryBlock®


is designed to meet the needs and growing demands that come from the consumer goods industries, including:


• Increase in effi ciency: the overall effi ciency of a line with DryBlock®


system is greater than


the sum of the effi ciency of the individual units. • Cost reduction: a single operator can manage the entire end of the line thanks to a number of innovative features inside the single machines and the whole system. • Reduction of energy consumption by up to 36%: low energy features on machines and reduction in the number of conveyor drives.. • Space reduction: in a space of only 35x14 meters, a complete end of line, from the labeller to palletiser, thanks to DryBlock technology. • Unprecedented levels of fl exibility: format


changes are automated and made quickly, for a wide range of bottles or containers, even hard to handle bottles with shaped forms and light materials.


A modular logic DryBlock®


is designed as a modular system that can be adapted to the needs of numerous industrial sectors. The various modules can include a labeller (or a sleever), a packaging machine (shrinkwrapper, trayformer, wrap-around, pick & place, combi, etc..) and a palletising module that typically consists of a layer formation unit (manipulators) and one or more robots - or alternatively, traditional palletisers.


A single operator The DryBlock®


system is controlled by a single


operator who is located in a central position with respect to the whole plant. Here the operator can monitor the status of each component and govern the operating parameters through a single interface.


For further information contact OCME UK Ltd sales@ocme.co.uk Tel. 01635-298171 12 > packagingscotland October-December 2013


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