5774 LogoPak ads_Logopak ads x6 14/12/2012 15:11 Page 5 NEWS
London show scans the horizon of product design
“MirriNor” demonstrates the metallic effects now achievable with packaging
“learnShops” programme, with speakers from Neal’s Yard Remedies, Miracle-Gro, Marks & Spencer, Kimberly Clark, Bombay Sapphire and many other leading and interesting brands. Appropriately the topic on the
PACKAGING Innovations London reported record visitor and exhibitor numbers for the fourth year running. Running 1-2 October at the Business Design Centre, the show attracted world-class speakers, interna- tional exhibitors from all corners of the globe and 3,560 visitors, recording an 18% increase on last year’s record attendance. Visiting companies included
Waitrose, Fabergé, Diageo, Disney, Coca-Cola, Tesco, Sains- bury’s, Glaxo Smith Kline, Estée Lauder, Harrods, Ted Baker, Mars, Unilever and Space NK. And the buzz and presence of serious purchasers would seem to have been suffi cient to justify booking a stand for next year - as 75% of 2013 exhibitors have done already.
According to the organisers, particularly successful was the expanded Luxury Packaging show, with inspiring prestige packaging on display; many of the exhibitors have already doubled their stand space, with the fl oorplan expanding for the next year.
The show focused on four key areas – Packaging Innovations, Luxury Packaging, Brand & De- sign Village, and Contract Pack. 80% of the 170 exhibitors used the event to launch or show new products and services. J&J Pont Packaging launched Pont Pack a slimline packaging solution. Mirri and Smurfi t Kappa teamed up, and launched a premium board - MirriNor, demonstrating the stunning metallic effects that can be achieved through packaging. The show also featured a
October-December 2013
fi rst day was ‘Great consumer experiences build brands’. Nick Dormon, md at Echo Brand Design, discussed the critical role of packaging and product design. He remarked: “The digital age has brought convenience but consumers also want a rela- tionship and intimacy with the brands they buy. Packaging plays a crucial role in that process.” Jon White, ex European Market- ing Director at Kimberly Clark, and Dan Monteith of Elmwood, outlined the role packaging played in rejuvenating the iconic Andrex brand. The UK’s number one non-food FMCG brand sells a massive 29 rolls per second, enough to wrap round the world twice each day! White remarked: “Despite still strong fi gures the brand was stalling. One look at the packaging told me we had work to do. Day-in-day-out our biggest shop window is the aisle – but the packaging wasn’t work- ing in it; it looked like we had run out of ideas, I knew we had to invest in it.” The year-long packaging rede- sign process included drawing on the latest sentic thinking from Bradford University to ensure the packaging pushed the right consumer buttons. The resulting redesign – which involved using curves to denote softness and angles to reinforce the product’s strength, plus making the famous Andrex puppy work much harder on the pack – helped deliver an 11.5% volume growth, plus a 32% improvement in brand bond- ing and a slew of brand exten- sions. “Our packaging ended up so important that it ‘heroed’ in our TV advertising,” concluded White. Packaging Innovations London will be returning to the Business Design Centre on 30 September and 1 October 2014. The next Packaging Innovations event runs at the NEC, Birmingham, on 26 and 27 February 2014.
Print it. Apply it. Forget about it.
Consistently the best in print and apply for over 30 years.
01904 692333
logopakprintandapply.co.uk packagingscotland > 15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52