TOOLS & EQUIPMENT Current as of August 23, 2012


Product Knowledge Direct From the Source


an Internet marketing and website- solutions company, will offer a ses- sion on using online resources to grow an automotive business effectively and economically, including search-engine optimization, social media and search- engine marketing. Bartec USA, a leader in developing diagnostic tools for tire- pressure monitoring systems (TPMS), will use its session to showcase its full product line and explain how the tools function.


SEMA Show Product Training Sessions Provide First-Hand Education


By Steve Campbell


Providing product training to retailers and installers helps them sell. Under- standing what a product does allows the end user to take advantage of its full capabilities. The SEMA Show will help bring both concepts to fruition through a series of product training sessions that will be conducted by exhibitors, allow- ing a complete understanding of how products can best be installed, used and marketed.


Exhibitors are being invited to pro- mote and demonstrate the technical applications of their products through product training sessions during the 2012 SEMA Show. The 30-minute sessions (with an additional 30 minutes set aside for room and demonstration preparations) provide each participating exhibitor access to an LCD projector


for use with a laptop computer as well as a podium with a microphone, and exhibitors may also use their own dem- onstration equipment.


For instance, InstantAutoSite.com will explain how to use phone-call track- ing to improve the return on investment for pay-per-click marketing, including topics such as creating multiple cam- paigns by product category, dividing campaigns into ad groups, guidelines for landing pages and using dynamic call-tracking software on websites and landing pages.


Another exhibitor, Wagner Systems Inc., will present a session on the basics of powdercoating, which will cover application equipment, powdercoating processes and troubleshooting problems on finished products. And Net Driven,


New Products Preview


Tools & Equipment at the 2012 SEMA Show CoolBox


Booth #10460


CoolBox takes the sweat out of the shop. Like a breath of fresh air conditioning, this simple, powerful and quiet climate-control solution from Cool-A-Zone takes proven, evaporative-cooling technology to the next level. Utilizing water-soaked cool- ing pads, CoolBox can lower the ambient air temperature from 10º–25º depending on the climate. Running on less than $1 a day, CoolBox is mobile, OSHA-compliant and easy to operate. Information: CoolAZone.com or 888-827-1675.


“TPMS is a pretty hot topic in the tire and wheel industry right now,” said Scot Holloway, CEO of Bartec, now in its seventh year as a SEMA Show exhibi- tor. “At our product session, we will talk about TPMS in the context of the National Highway Traffic Safety Admin- istration (NHTSA) requirement that the systems be operable when they leave a repair facility.”


The sessions will be held in the meet- ing rooms adjacent to the North Hall of the Las Vegas Convention Center, and exhibitors may apply to host a session until October 12. The cost is $125 per session, which is due with the session application. (An application must be completed for each session.) Exhibi- tors wishing to apply for a session may visit, www.SEMAShow.com/exhibitor- product-training-session-application. The sessions are free to SEMA Show attendees, who may find further infor- mation and a list of currently sched- uled sessions at www.SEMAShow.com/ education. Lists of sessions will also be included in the SEMA Show Pocket Guide, which will be distributed at the SEMA Show.


For further information, contact Susan Schwartz at meeting@SEMA.org or 702-216-5858.


Actron .............................. 10139 AirHoseRepairKit.com .................. 10572 AirVANTAGE Tools ..................... 10266 Almco Inc. ........................... 10232 American Crane Inc. ................... 32284 Armaxa ............................. 10140 Ascent Systems Inc. ................... 10202 Assenmacher Specialty Tools............. 10276 Atlantic Safety Products................. 10501 Atlas Copco Compressors LLC............ 10309 Auto Step............................ 10484 Autoliftsafety.com ..................... 10575 Autoshop Solutions .................... 10243 AutoTwirler .......................... 10414 Bad Dog Tools .................. 10361, 10600 BelAire Compressors ................... 10109 Big Ass Fans ......................... 10160 Black Rhino .......................... 10143 Borroughs Corp........................ 10125 Campbell Hausfeld..................... 10218 Cecil Muggy.......................... 10281 Challenger Lifts ....................... 10209 Champion Pneumatic................... 10333 Channellock Inc. ...................... 10379 Chicago Pneumatic Tool Co............... 10100 Clamptite Tools ....................... 10585 Cool-A-Zone ......................... 10460 CPS Products Inc. ..................... 10376 CTEK Power Inc. ...................... 10419 Cuda Aqueous Parts Washers ............ 10425 Cycle Time Solutions LLC................ 10300 Daisy Tool Corp........................ 10668 Dale Adams Enterprises Inc. ............. 10324 Dan-Am Air .......................... 10612 Delcam ............................. 10154 Deltran Corp. ......................... 10101 Demandforce......................... 10113 Denison Industries..................... 10413 Diamond Saw Works . . . . . . . . . . . . . . . . . . . 10377 Dorcy International Inc. ................. 10467 DSi ................................ 10584 DV Systems.......................... 33276 Dynabrade Inc. ....................... 10229 Edwards Manufacturing Co............... 10133 EFC International ...................... 10348 Elantec Industrial Manufacturing Co. Ltd. ................ 10165


ENCO............................... 10519 Enter Corp. .......................... 10565 Envirolution/EST Products ............... 10630 Epilog Laser.......................... 10271 Equalizer Industries Inc.................. 10576 Esico-Triton International ................ 10169 Eurovac Inc........................... 10650 FARO Technologies .................... 10371 Fenghua Bida Machinery Manufacturing Co. Ltd. ................ 10374 Flo-Dynamics ........................ 10555 Fountain Industries .................... 10350 GearWrench.................... 10508, 10509 Genius Tools ......................... 10228 Glass Bot Automated Auto Glass Removal System ................ 10274 Grain Point Enterprise Ltd................ 10184 Grey Pneumatic Corp. .................. 10473 Grip-Tite ............................ 10203 Hammer Works Manufacturing ........... 11379 Hannibal Industries .................... 10185 HE&M Saw/FEMI ...................... 10208 Hexagon Metrology Inc.................. 10402 Homak.............................. 10122 IKOTEC USA.......................... 10325 Ingersoll Rand . . . . . . . . . . . . . . . . . . . . . . . . 10149 InstantAutoSite.com.................... 10152 Jache SDN BHD....................... 10680 Jackco Transnational Inc................. 10474 JIG................................. 10477 Jon Tai Industrial Co. Ltd................. 10279 JOOLTOOL ........................... 10270


Continued on page 90 SEMA Show Daily 89


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