SEMA Award Winners to Be Announced
For the third year in a row, SEMA Show exhibitors will identify the hot- test vehicle platforms during the 2012 SEMA Show in Las Vegas. The win- ning models will be presented with the coveted SEMA Award in four categories: Hottest Car, Hottest Truck, Hottest 4x4-SUV and Hottest Sport Compact.
“SEMA Show exhibitors are the visionaries of the industry,” said Chris Kersting, SEMA president and CEO. “Their decision to display a vehicle in their booth is a statement about what they see as the hottest trending vehicles for the year ahead.”
Each seminar will be facilitated by OMIX personnel and led by industry specialists, who will share best prac- tices, tips and tricks for maximizing sales and operational and marketing strategies within the off-road indus- try. Examples and case studies will also be presented, making the Success Center the ideal educational venue for attendees interested in the ever-popular off-road market. Planned seminars will include: Social Media: Find, Connect and Engage Customers—Build Rel- evant Content and Consumer Advocates to Achieve Greater Success. Tuesday, October 30 at 10:00 a.m., booth #30147. Facili- tated by OMIX-ADA Director of Marketing Henk VanDongen, fea- turing the social-media case study of legendary off-road enthusiast Dave Doetsch, builder of award- winning Jeepzilla and Black Widow, with a soon-to-be-confirmed social- media expert.
Dealerships Dealt a Winning Hand—How Jeep and Truck Deal- erships Win Profit in the After- market. Tuesday, October 30 at 2:00 p.m., booth #30147. Facilitated by OMIX-ADA Business Develop- ment Manager Ray Weaver with case study testimonials by a Jeep dealer- ship that has successfully adopted this approach.
Data Is the Engine—How to Obtain, Understand and Simplify the Loading of Effective Product Data. Wednesday, October 31 at 10:00 a.m., booth #30147. Facilitated by OMIX-ADA Director of Purchas- ing Gonzalo Manotas and led by SEMA Data Co-op CEO Jon Wyly.
2 SEMA Show Daily
Show organizers will tally every Show booth vehicle (each booth vehicle rep- resenting one vote) to identify the most prominent vehicle models in the four categories, and the winners will garner the SEMA Award honors for the year. The SEMA Show typically includes more than 700 qualified booth vehicles. While each entry is a rolling work of art, the SEMA Award winners high- light platforms with massive custom- izing potential.
The winners will be announced on opening day, Tuesday, October 30, at the Vehicle Technology Center in the LVCC Grand Lobby at 9:00 a.m.
Off-Road Success Center Debuts, Continued from page 1
Dare to Dream—Use Your Pas- sion to Increase Sales in the Jeep and Off-Road Market. Wednes- day, October 31 at 2:00 p.m., booth #30147. Hear OMIX-ADA Founder and President Al Azadi’s
Bricks vs. Clicks—How Do Brick- and-Mortar Stores Profitably Compete With Online Retail- ers? Thursday, November 1 at 2:00 p.m., booth #30147. Facilitated by OMIX-ADA Business Development
IDEAS ALIVE: Featuring the New
Products Showcase, Continued from page 1
to display in an area available for Featured Products—products that have been previously introduced. This provides companies with the opportunity to display their new- est innovations alongside their best sellers.
“Buyers and media often make the New Products Showcase their first stop, visiting the area even before the Show opens on Tuesday morn- ing,” said SEMA Vice President of Communications and Events Peter MacGillivray. “Visitors will note the products that interest them in the Showcase and create a list of exhibitors that they want to visit. This often becomes their plan for the week.”
This British ’44 Willys Special Air Services Jeep will also be displayed in the Off-Road Suc- cess Center.
personal story and learn how you can leverage your own expertise to a higher degree from an expert man- agement consultant.
CA$H, the Fuel of Your Busi- ness—How to Effectively Cre- ate Cash From Your Operations. Thursday, November 1 at 10:00 a.m., booth #30147. Facilitated by OMIX-ADA Vice President and General Manager Brandon Seadorf with key speakers, includ- ing a sales growth expert and a logistics expert.
Manager Steve Trudeau with a key retail sales expert.
Recession-Proof Your Truck Business—Lifestyle Sells! Friday, November 2 at 10:00 a.m., booth #30147. Facilitated by OMIX-ADA National Sales Manager Pat Johnson and hosted by SEMA Senior Manager of Market Research Gavin Knapp.
For more information on the Off-Road Success Center, visit
www.omix-ada.com/sema.
For buyers, the New Products Showcase is a one-stop shop where the most innovative products are displayed. The electronic scanning feature makes it quick and easy to collect product and contact informa- tion and high-resolution images of the selected products. The SEMA Show is a trade-only event that takes place Tuesday–Friday, October 30– November 2, 2012, at the Las Vegas Convention Center.
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