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Thirty SEMA Member Companies Supply Products for the SEMA Mustang Build Powered by Women


Vehicle to be unveiled at the 2012 SEMA Show then auctioned to raise funds for SEMA Scholarship Fund


The all-female vehicle customization project known as the SEMA Mustang Build—Powered by Women, featur- ing a ’13 Ford Mustang GT donated by Ford Motor Co., is on target for the unveiling of winning design “High Gear” at this year’s SEMA Show on Tuesday, October 30, 2012. The cus- tomized vehicle, which was built at Source Interlink Media’s headquarters in El Segundo, California, will be auc- tioned on eBay immediately following the reveal with proceeds slated for the SEMA Memorial Scholarship Founda- tion—an organization dedicated to fos- tering the next generation of automotive aftermarket leaders and innovators. Thirty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance compo- nents for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; lowering springs from H&R; a suspension system from Whiteline USA; an exhaust system from Mag- naFlow; a stereo system from Kicker; P Zero tires from Pirelli; and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from companies that are owned by women.


tin Cline), and the Quality Inspection Team (Jennifer LaFever).


SEMA Businesswomen’s Network (SBN) volunteer Theresa Contreres removed underhood components so that the area could be painted black to conform to the project’s paint scheme.


“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Business- women’s Network (SBN) Product Coordinator. “The response was over- whelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermar- ket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”


“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Spe- cial Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and


support these unique ideas to broaden the aftermarket awareness.”


The SEMA Mustang Build—Pow- ered by Women, completed late August, involved five primary teams and team leaders, including the Pow- ertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Sound System Team (Kris-


“Being a part of this project has been thrilling,” stated Coelette Chenier, mar- keting coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as sev- eral other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.” The SBN vehicle build task force is comprised of Task Force Chair Rose Kawasaki (Exports International), Project Vehicle Coordinator Sherry Kollien (Ford Motor Co.), Assembly Coordinator Kellie Colf (Colf Cre- ative Resources), PR/Media Coordina- tor Camee Edelbrock (Schiefer Media Inc.) and Product Coordinator Susan Carpenter (JR Products). Advisors include Mike Spagnola (Street Scene Equipment), Joel Ayres (Bedslide/ Tākit) and Marla Moore (Hypertech). For a complete list of the support- ing SEMA member companies as well as a list of SBN team members and their bios, visit www.sema.org/ semamustangbuild. Follow the build progress online at www.youtube.com/ motortrend and www.hotrod.com.


Exquisitely Crafted Pinewood Cars on Display at SEMA Show


Some of the nation’s best custom car and hot-rod builders recently took part in the 3rd annual Hot Rod Industry Alliance (HRIA) Pinewood Build- ers Challenge. Thirteen well-known builders created one-of-a-kind minia- ture hot rods in the style of pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California, with the car built by Derek White of Street Vizions winning the race. All of these cars will be on display at the annual SEMA Show and then placed on eBay for auc- tion from October 30–November 8. All proceeds from the auction will go to support SEMA Cares and their two great children’s charities: Childhelp and Victory Junction Camp.


This pinewood car, built by Bubba’s East Coast Rods & Customs’ Tom Lloyd, is based on the ’32 Ford Bubba built for the first episode of an upcoming network TV show.


4 SEMA Show Daily


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