SEMA-MEMBER BENEFIT Members Collect Specs to Create
All of the participants were provided time with the HiLux over the two-day session to examine the truck inside and out in an effort to gather the specs and data needed to produce HiLux parts and make them available for export. This session and the ones that followed were made possible by a Department of Commerce Market
Exportable Products for Toyota HiLux, continued from page 75
items that enhance interior comfort and convenience.
“The HiLux is widely available and accessorized overseas, but it’s not sold here in the United States,” stated Linda Spencer, SEMA director of international relations. Because of that appeal and popularity, it’s the ideal vehicle for SEMA members to mea-
Since its introduction, the HiLux has achieved nearly 14 million units sold in 135 countries worldwide.
Development Cooperator Program grant from the U.S. government, which is working in partnership with SEMA to identify and create export opportunities for SEMA members. “I applaud SEMA for their creativ- ity, providing access to a new vehi- cle of this type, enabling small- and medium-size specialty parts manufac- turers to prepare for this new oppor- tunity and to export more products to new overseas markets,” said Under Secretary of Commerce for Interna- tional Trade Francisco Sánchez. The HiLux was chosen by SEMA- member manufacturers because of its popularity overseas and for the variety of opportunities it presents for specialty-equipment and acces- sories—ranging from off-road com- ponents and utility products to
76 SEMA Show Daily
sure, make and prototype parts that are exportable.”
Since its introduction, the HiLux has achieved nearly 14 million units sold in 135 countries worldwide. It is also a top-selling vehicle in key countries/regions, including Australia, New Zealand, Europe, South Africa, Central America and the Middle East. “SEMA is working closely with the U.S. Department of Commerce for this session, as well as a number of other programs all aimed to help small U.S. companies export overseas,” con- tinued Spencer. “This is just the begin- ning, and plans for the second vehicle and subsequent measuring sessions are already in the works.”
For information on SEMA’s interna- tional programs, visit
www.sema.org/ international or e-mail
lindas@sema.org.
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