Racing and Performance Keynote
The Racing and Per- formance Keynote, to be presented on the opening day of the SEMA Show, Tues- day, October 30, from
12:00 p.m.–1:00 p.m., in the Vehicle Technology Center in the Grand Lobby of the Las Vegas Convention Center will feature Nick Woodman, founder and CEO of GoPro. Attendees can expect Woodman— a racer himself—to elaborate on how he and his team created a new product segment that defines and motivates the culture of motorsports and performance enthusiasts, and how their modular upgrade systems encourage people to buy deeper into the GoPro system.
After receiving a degree in Visual Arts from the University of California San Diego, Woodman founded an online promotions company—Fun Bug. In 2001, Woodman sold Fun Bug and took off surfing and travel- ing the world. The decision sparked
the idea to create the now-popular wearable and gear-mountable camera, and, in 2002, Woodman founded GoPro. After years of research and planning, the company released its first product, the GoPro HERO, a 28mm film-based camera that was worn on the wrist.
Made up of some of Woodman’s friends and family members, the early GoPro team established the com- pany as a true innovator by continu- ally iterating on the product, moving from a film-based camera to a digital still and video camera. A lifetime extreme sports enthusiast, Woodman was learning how to race cars when he was compelled to move the camera from his wrist to the top of his car. This simple idea led to an array of camera-mounting devices—for every- thing from helmets to surfboards and even dog collars.
In 2010, GoPro officially rolled out its first high-definition camera, the HD HERO, changing the game for in-motion image capture. GoPro has
GoPro’s 2011 SEMA Show exhibit fea- tured the Monster Tajima vehicle that won Pike’s Peak.
grown to a team of more than 230 based in Half Moon Bay, California, and is considered one of the world’s fastest-growing companies. Its line of wearable and gear-mountable cam- eras are used by more consumers, professional athletes and video pro- duction professionals than any other camera in the world. Today, GoPro products are sold in more than 140 countries worldwide.
of Tomorrow High school teams from across the country will compete for the national championship title by tearing down and rebuilding identical high-perfor- mance 350ci Chevrolet small-block engines fitted with top performance parts. Tailored after the efforts that go on between rounds of drag races throughout the country, the Hot Rod- ders of Tomorrow “Showdown at SEMA” is the culmination of eight preliminary competitions around the nation, each of which will send a regional champion to Las Vegas. The final tale will be told by the team with the fastest time and the least number of penalty points. Look for the final rounds this year on the outside plaza in front of the Central Hall near the Car Crazy Studio.
Hot Rodders
Nick Woodman, founder and CEO of GoPro, will be a featured speaker during the Racing and Performance Keynote session. GoPro’s success in establishing its products as the world’s most versatile cameras has established “GoPro It” as a new phrase in the lexi- con of performance enthu- siasts from motorsports to action sports.
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