and Security Keeps It Simple social networking are just the start for this Midwest retailer
The photo gallery displays various images of the retailer’s top installations.
to update our photos on Facebook. We try to post once a week.” The retailer was finishing up an iPad vehicle installation at press time. Cantley said, once completed, images would be posted up on Facebook and the website. In what could be a meatier part of the
site, the reviews section featured just two write-ups, but Cantley hoped to build that out in the near future. “We could be doing more with this area,” he added. “We haven’t kept up with it as much as we should.” Down the left side of the page is an- other menu of items to click on, called Services Offered. It includes eight light gray tabs that turn orange once each tab is selected. Right below is a section, Ser- vice Range, which lists the 10 areas the store accommodates. It includes cities in both Illinois and Wisconsin.
Reviews have a dedicated section, but Cantley hopes to build it out in the near future.
Also prominently displayed is what is now becoming an essential for many retail- ers on their sites, the Facebook logo that links visitors to the company’s Facebook page. At press time, there were 87 “likes” on the Premium Sound and Security page. Cantley said he started the Facebook page under a year ago. “We recently started pushing it more though. We’re putting it on our business cards and we’re doing updates weekly,” he said, adding he might even start posting ads or promos on the page that are good for Facebook users only. Video and blogging are not presently featured on the website, but are ele- ments Cantley said will be incorporated in the near term on the Facebook page, and then possibly on the website. Twitter, he added, is not a social network that
he will pursue at this time because he hasn’t seen the demand for it. Nearing the bottom of the page is
a Tag Cloud, a tool that can help visi- tors find things they’re looking for more quickly. Also called a Word Cloud, it is a visualization tool that gives a quick over- view of the website by grouping keyword terms in the form of links. Looking ahead, Cantley is thinking about tackling e-commerce,
allowing
some types of purchases from the site, working with his partner vendors. “On our initial site, we would have been lucky to get one hit a day, “ recalled Cantley. “Then Prospect Genius [the Troy, N.Y.-based website developer] called on us and redid our site. Glad we did it because now we can get 10 hits when it’s slow and up to 50 hits during a busy time.” n
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