CONSUMER PREFERENCE


Good Times: Online Actions After a Positive Retail Experience


100 80 60 Philips LED Daylight 8


Running Lights www.philips.com


Notable: Increases vehicle’s visibility to other driv- ers and pedestrians; LUXEON Rebel LEDs project powerful, bright white light; extends headlight life by switching to LED in daytime; plug-and-play installa- tion. MSRP: $179.99


40 20


0 Post on Yelp Very Important


Post on Facebook Follow on Twitter


Somewhat Important


Receive enewsletter Discuss on other sites Not Important


Bad Times: Online Actions After a Negative Retail Experience


100 80 60 PowerBass USA BTA-8


Amplified Enclosure www.powerbassusa.com Notable: Eight-inch ported woofer enclosure with built-in MOSFET amp; rated at 150 watts RMS (300 peak music) at 4 ohms; high- or low-level input; vari- able gain, variable bass EQ and variable low pass filter; includes remote subwoofer gain controller, mounting straps and hardware. MSRP: $199.95.


40 20


0 Talk to manager Very Likely


Post on Yelp


Discuss on other sites


Post on Facebook Somewhat Likely


Don’t visit store again Not Likely


Larger Picture: Best Experience at Other Retailers


Other stores 16%


Viper SmartStart Bluetooth www.viper.com


Notable: Connects vehicle and smartphone via Bluetooth; ability to lock/unlock and remote start vehicle from smartphone (no cell service required); eliminates need for an aftermarket remote; no ad- ditional data plan costs incurred on hardware side. MSRP: $149.


14 Mobile Electronics Month | Month 2011


Amazon.com 22%


13%


Phone Store 16%


Crutchfield.com 1% Radio Shack


The online stores received points for convenience (shopping at home), price and selection, while the brick-and-mortar scored high on appearance and shopping environment.


Best Buy 32%


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