Retail Loyalty: Relationship With a Preferred Shop
I have a single preferred specialist retail shop and will most likely buy from them - 51%
I have two or more shops that I prefer and will choose where to buy based on price, availability or other variables – 26%
Kicker Front Row 6-Channel
Digital Signal Processor
www.kicker.com Notable: SHOCwave bass restoration
circuit finds
“missing” deeper bass; clip limiter provides loudest, clearest sound at zero distortion; simulated 5.1 sur- round sound mimics theater or venue tone during live performances; 28-bit to 56-bit, double-precision DSP with 24-bit AD/DA converters. Shipped in October. MSRP: $299.95.
0 10 20 30 40 50
Coming Back: Primary Reasons for Repeat Purchase Visits
Good rapport / relationship with staff or owner – 37%
Low prices – 15% Wide selection – 4% Massive Audio Nano BiT
BX4 Amplifier
www.massiveaudio.com
Notable: 24 dB low-pass crossovers with adjustable range of 10Hz-220Hz; high-level input for OEM inte- gration; auto sensing music turn-on with remote out; dual-sided PCB/ultra-small heatsink; 100 percent full digital with noise rejection circuitry. Released in Octo- ber. MSRP: $449.99.
Mobileye 560 Advanced Driver
Assistance System
www.mobileye.com Notable: Alerts drivers via audible and visual warn-
ings for unintentional lane departure, before imminent collision with pedestrians or bicyclists, and vehicles; monitors drivers’ following time from the vehicle ahead, alerts when distance is unsafe. Automatically raises, lowers high beams without inconveniencing other driv- ers. MSRP: $849.
Something else – 2% 0 10 20 30 40
Comfort Zone: Service Elements That Enhance Shopping Experience
100 80 60 40 20 50 Staff knowledge – 42% 60
I have no preference and will buy based on price, availability or other variables – 17%
I have no preferred shop, but I would like to find one – 6%
0 Greeting Very Important
Tour of store
Uniformed staff Viewing your car Somewhat Important Posted service policies Not Important
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