CONTENTS Cover Story
Volume 29// Issue 8 Articles
The Keys to Building a Retail Brand – page 6 The Industry’s #1 Resource
facebook.com/MobileElectronics
30 // A Year in the Spotlight
® Novmeber 2012 |
me-mag.com 12-Volt Island
In a sea of aftermarket, here’s the gear to see, hear & sell
Details,
Details Behind IOY
Jeremy Carlson’s Passion for Perfection
A Q&A with Installer of the Year Jeremy Carlson reveals the install pro’s combination of childlike passion and no-compromise work ethic. But for him, one year as the nation’s best will be enough.
Performance-Minded HQ Motorsports Combines Sound
and Speed for Sony
12 // Consumer Preference In the final segment of the year, customers of specialist retail shops give their opinions on the characteristics and policies of retailers that make them come in, buy ... and come back.
36 // Business Coach Art of the Headline Whether you’re writing ads, newsletters or billboards, the headline must accomplish four objectives to catch attention and create impact.
Features:
50 // Web Analysis A Premium Online Experience The website of Premium Sound and Security does one thing: di- rectly deliver who they are, what they do, and how to contact them.
52 // Tech Skills Making the FR-S Fresh NVS Audio’s install on a 2013 Scion FR-S focuses on keeping the head unit and bolstering an otherwise bland audio system.
Departments 6 // Editor’s Forum
20 // 12-Volt Gear From SEMA 11 companies tout new and coming products from the North Hall.
8 // Feedback 10 // Q & A 16 // Dealer Data 17 // Sales Snapshot 18 // Retailer Recommendations 40 // External Effects 42 // Recognition & Store Stars 66 // Peer to Peer
Newsletters 58 //
Making It Count
24 // Real Word Retail Sony retailer FQ Motorsports isn’t your typical retail shop, but its stylish cars make the ideal stage to showcase car audio.
Chris Cook asks you to evalu- ate your business strategy, all the way down to your day-to- day customer interactions.
November 2012
62 //
The Big Cram MECP-certified in- staller Peter Everett went from a Basic Installer to a Master in less than 12 months.
MOBILE ELECTRONICS (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.
4 Mobile Electronics November 2012
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