Top-Notch Duo of the Year
Though he had only been at Sonus Car Audio for a
few days, Ray West already felt comfortable and at ease with the staff. “It’s day two, but I feel like I’m at home,” said West,
who moved from Fresno, Calif., where he was a business partner at Audio Innovations, to Clarksville, Tenn., after accepting a job offer from Sonus Owner Micah Williams. West, a 12-volt technician, said he flew into Nashville at around 5:25 p.m., and by 7:30 p.m. was already at Sonus working on a fiberglass layout. What makes West and Williams a dynamic team is the fact that both received high honors at this year’s KnowledgeFest. West, who has more than 14 years of experience in design, fabrication, installation and consulting, was named a Top 12 installer by Mobile Electronics magazine, and Williams was named a 2012 Retailer of the Year. His store is known for its fast pace, high-volume level of custom fabrication work. Williams said it’s an honor to have West on his team, but interestingly, the idea of this union first started out simply as a joke. “We would text each other and it was one of those ‘Could you imagine it?’ type of conversation and it literally spiraled after that,” he said. “We talked about it at KnowledgeFest and we knew that we were going to do this.” Before West joined Sonus, he and Williams knew of each other through forums such as 12-volt Insider and social media sites. And Williams has followed West through YouTube since West has been heavy into the competition scene in California, as well as drag racing and just doing a lot of “weird things” with electronics. They technically met in person for the first time this summer at the Audison Full DA training at the Mobile Solutions facility in Phoenix before seeing each other again at KnowledgeFest in Grapevine, Texas. “We had the same kind of outlook on what one of these stores should be,” recalled Williams. “I think we do have a different take on what this (retail shop) should be.” West added: “If you’ve seen this store, it doesn’t matter if you’re into 12-volt or if you just happen to buy a magazine and read about Sonus, you know that Micah’s doing something correct. It’s very much a state of the art facility with plenty of business.”
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www.me-mag.com 45
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