STATS Dealer Data


Adjustments retailers will make heading into the holiday/ winter-selling season


Increase staff level/hours: 23% Increase inventory: 60% Increase marketing activities: 73% Increase store hours: 33% Something else: 10%


Percentage increase (or decrease) retailers are targeting for November through January based on average store sales during the past 9 months


10 15 20 25 30 35


0 10 20 30 40 50 60 70 80


0 5


Retailers’ prediction for remote start sales this season


Primary goals retailers set for this year and accomplished


No, we didn’t accomplish it:


3%


About the same: 20%


Not yet; we’re still working on it: 40%


Better than last year: 80% Yes, we exceeded


expectations: 24%


Yes, we


accomplished it: 33%


16 Mobile Electronics November 2012


16 percent increase or more: 33% 11 to 15 percent increase: 33% 6 to 10 percent increase: 20% 5 percent increase or less: 7%


Up to 5 percent decrease: 3% None or flat: 3%


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