CONSUMER PREFERENCE
Consumer Preference: The Service We Expect
It’s no surprise that customers of specialists value knowledge over price. But which non-specialist retailer has the best shopping experience? That’s a surprise.
PAC RP5- GM31 Radio Replacement
Interface www.aampo-
famerica.com
Notable: Features OnStar telematics retention and built-in steering wheel control; works for select GM vehicles with GM LAN 29-bit data-bus with 14-pin and 16-pin harnesses; retains rear-seat entertainment system operation and factory-amplified audio system with no additional programming.
Compustar RF- 2W940-SS LED
Remote Package
www.compustar.com
Notable: Up to 4,000-foot range; 2-way LED confirmation; 0.4-mm thick; second car capable; built- in turbo timer for diesel engines. Available mid-November. MSRP: $349.99
45-55 36%
31-44 39%
Where respondents live:
Pacific Northwest 4%
Western 20%
South Central 6%
Other 1%
Midwest 26%
Northeast 30%
Southeast 13%
Age of respondents: Under 20 20-24
Age of respondents: 2%
11% 56+
6%
25-30 18%
Year of respondents’ primary vehicle: Audiovox Car
Connection
www.audiovoxproducts.com Notable: Plug-n-play Telematics device monitors,
manages and maintains
vehicle’s health, driving habits and loca- tion, and restricts cellphone use. User interface available for laptop, tablet or smartphone. MSRP: $179.99
Year of respondents’ primary vehicle: 2000 or older
17%
2009 or newer 32%
2005-2008 32%
2000-2004 19%
12 Mobile Electronics November 2012
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