Auto Sound
The company’s second business, Underground Wraps, has its own website, which is promoted on
autogoboom.com. The specialty is wraps (mobile advertising) for everything from vans to trucks to cars.
illuminates to a bright red color to confirm the selection. Directly underneath this menu are the same links but with visual boxes to click on instead. Whether you select the written link or the visual link, it loads the same information without tak- ing visitors to a manufacturer’s Web page. For instance, click on the Bluetooth box and information about the Parrot MKi9200 appears right away. There is quite a bit of information to read through, and after scrolling down to the bottom of the page, viewers find a video demonstration of the product. There is also a video demo under the Starters & Alarms section. The custom sound systems tab enables visi- tors to find more than 300 thumbnails of specific installations. It is a colorful and intriguing page, but potential customers can- not click on any of the images to make them larger. Users also will not be taken to an additional page for more information. The emphasis on the site — a clean and basic approach
— keeps the attention on the company and not on the manu- facturers or brands the retailers carries. While some websites aggressively promote that information right at the top of the page — even listing each brand —
autogoboom.com keeps the focus on the retailer’s locations and services.
By clicking on the Remote Starters & Car Alarms tab, visitors can access information on several options as well as a demon- stration video.
Finally, when scrolling down to the bottom part of the home
page, visitors will find the information about the company — Who We Are, About Our Team and About Our Location. Then there is the mission statement: “If you want that bad-ass sound, you have to go Underground!” Well done! Back at the top, to the far right, is the company logo and a bright red “Contact” identifier citing the two locations with address and phone. Under “Network,” the company has buttons that link direct- ly to its social media sites including Facebook, Twitter and YouTube. At press time, the retailer’s Facebook page had 513 likes. “We just got into YouTube, which is where we are posting videos
of cars at shows and our custom jobs,” said Hensel. “We’ve been on Facebook since it started, but we’re not so much into Twitter.” What has also worked well is promoting with Groupon, Hensel added. “Last year we did a campaign thinking we would sell about 80 remote starters — we sold 1,000,” he said laughing. “So we plan to do a lot more with Groupon this year.” There is no online sales function, and Hensel noted he has
no plans for that in the future. While the site does not feature a blog, Hensel said he is using Facebook to post pictures show- ing recent “wraps” jobs as well as to post promotions. ■
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