CONSUMER PREFERENCE
Consumer Preference: Security and Safety
The latest “Buck Rogers” desired feature for car alarms? Inductive charging, say respondents. Plus, voice-based controls get a shaky grade.
Where respondents live:
Pacific Northwest 6%
Western 26%
South Central 8%
Brandmotion Curb Alert Pro
brandmotion.com
Notable: Protects the front fascia by telling the driver when to stop; distance alert can be customized from 8 to 28 inches; advanced power management system prevents battery drain. Comes with a 3-year/36,000- mile warranty. MSRP: $259.
Midwest 30%
Canada 2%
Northeast 13%
Southeast 15%
Age of respondents: Under 20 20-24 4%
13% 56+
45-55 15%
9%
25-30 17%
31-44 42%
Year of respondents’ primary vehicle: 2000 or older
Mobileye 560 Advanced Driver
Assistance System
mobileye.com
Notable: Alerts drivers for unintentional lane departure and before imminent collision with pedestrians or bicyclists; alerts drivers seconds before an imminent collision with a vehicle ahead to avoid an accident; monitors drivers’ fol- lowing time from the vehicle ahead, alerts when distance is unsafe. Automatically raises, lowers high beams without inconveniencing oncoming or preceding traffic. MSRP: $849.
10 Mobile Electronics August 2012 11%
2009 or newer 23%
2001-2004 24%
2005-2008 42%
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