STATS Dealer Data


How often retailer owners or staff members interact with social media sites (on behalf of the store)


Daily — 47%


Few times per week — 25% Weekly — 15% Less than weekly — 5% Not at all — 5%


Something else — 3% 4% 0 10 20 30 40 50


Retailers that collect email addresses from their customers


Yes, we send them emails regularly — 16%


Yes, we send them emails every now and then — 24%


Yes, but we haven’t used them much or at all — 20%


No, we don’t collect them — 37%


We’ve done this once or twice


Something else — 3% 35% 0 5 10 15 20 25 30 35 40


We haven’t done this at all


33%


Yes, we do this regularly


12% Yes, we do this


every now and then 20%


Something else


Retailers that have contacted the local media to bring attention to their store, an install or event


How online review sites have affected retailers’ businesses overall


No noticeable effect 43%


Helped more than hurt 53%


16 Mobile Electronics August 2012


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