CONSUMER PREFERENCE
Preferred means of controlling an aftermarket alarm upgrade from a factory keyless entry system:
Carry two remote controls
Other 3% 6% Crimestopper SV-9155.11
Rear View Mirror Monitor
crimestopper.com
Notable: Replaces the vehicle’s factory mirror, and looks factory once installed. Built-in 3.5-inch LCD display; screen invisible when not in use; anti-glare protection; parking assist meter to help the driver accu- rately judge the distance behind the vehicle. Features two video inputs: auto switching for reverse camera; normal or reverse image switching. MSRP: $479.
Use the existing factory remote control only
35%
remote control only
56% Use the new
Just over one-third of re- spondents said they prefer to upgrade, yet hang on to the factory remote control — giving up features such as two-way operation and longer range in exchange for familiarity.
The No-Cut Cost: Opinion on the necessity of data integration modules
Understand the need, but are too expensive 26%
They are worth the cost 37%
Don’t know much about them 43% 0 10 20 30 40
Fee Fear: Extra features consumers would pay for
Tracking my car by computer
50
Metra Electronics Third Eye Reverse Cameras and
Sensors
metraonline.com
Notable: Assists drivers in visibility; cameras offer 170-degree view, infrared LEDs for night vision, parking assist lines and waterproof con- nections. Parking sensors cover up to 2.5 feet in the front and up to 5 feet in the rear; park- ing sensor kits with LED displays are available to alert the driver of obstructions behind the vehicle. Contact company for pricing.
Operator assistance with vehicle recovery
Text/Call/Email notification of Break-in Attempt
Lifetime system maintenance, calibration and replacement plan
0
20
I like it but wouldn’t pay for this
I’d pay up to$10 a month
12 Mobile Electronics August 2012
40
60 This is
80 I’d pay $3-$5 a month unimportant to me
100
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