Cartronix Valparaiso, Ind. Eric Carter, car audio manager
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I GOT STARTED WHEN: “I started riding my bicycle to my father’s business at 13 and doing basic radio installations along with installing mobile phones. I mixed homework and car audio all the way through high school.”
MY BIGGEST MISTAKE WAS: “Not knowing our product mix and customers well enough. I ended up picking the wrong brands and products and then being stuck with inventory.”
MY BEST INFLUENCES COME FROM: “Following in my father’s footsteps and learning the ropes about business from him each day. Being a family business, we’ve had a few tough times, but he has been a great leader and mentor.” IF I COULD DO IT OVER, I WOULD: “Have chosen col- lege instead of going into Cartronix right out of high school. I would want to learn more about some of the business topics that I had to re- learn after doing things the wrong way.”
Meet the Top 12 Installers Michael Fusto
Sound of Tri-State -
Morton, Penn. Experience: 14 years Biggest Mistake:
“Drilling through a brake
booster on a Lexus lS400 back when I first started installing.”
www.me-mag.com 35
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