MIRRORLINK
uncertain which player will actually imple- ment the MirrorLink technology. Some companies have already considered, and developed, other smartphone integration methods. Pioneer, for instance, has its own ver- sion and is already in the market with its second-generation AppRadio2. The compa- ny launched its AppRadio ($399) platform
that works with the iPhone back in 2011. This year, at the 2012 CES, Pioneer intro- duced the AppRadio2 ($499), which has the ability to connect to either an iPhone or an Android. It shipped in April. “None of the Pioneer models are Mir- rorLink-compatible at this time,” said Ted Cardenas, vice president of the car elec- tronics division at Pioneer Electronics
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The just-released Samsung Galaxy SIII, which is MirrorLink compatible, has sold more than 10 million units, making it a prime integration target for car manufac- turers and car audio suppliers.
USA. “Our AppRadio2 takes a little bit of a different track.”
Neither of the two models has a tradi- tional disc method, nor do they play CDs or DVDs. “They let the smartphone do all of the work,” said Cardenas. “They’re also significant because they feature the first automotive use of a capacitive touch screen — they use the same technol- ogy touchscreen that allows multi-point touch, pinch, zoom.”
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DRIVING BUSINESS FOR THE AFTERMARKET Whether smartphones enabled with Mir- rorLink could affect traditional navigation systems is yet to be seen, but aftermar- ket companies see room for both. In fact, the smartphone-navigation option may bring more people into the market. “This won’t affect traditional in-car
navigation, at least in the near term,” said Diaz. “Ultimately, you still have to connect your phone. Maybe there will be a time where the technology will enable automatic navigation popping up on the
54 Mobile Electronics August 2012
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