into the car. You can prevent consumers from using, looking at, or touching their smartphone while they’re driving, but the other method is to give them access to other apps and connectivity. That is what the Consortium is about.” When you’re in your car and use your


smartphone, you won’t use it the typical way. You will have a safe way of accessing your apps — that is what MirrorLink will do.” It would seem that there is significant enough industry buy-in with a 58-member group (including BMW, Fiat, Ford, Honda; General Motors, Toyota, HTC, JVC, Nokia, Pioneer, Samsung, and Sony) that con- tinues to grow. In fact, the CCC is now backed by 70 percent of the automotive market and more than 60 percent of the smartphone marketplace worldwide. Apple remains a holdout. “During the next six, nine, 12 to 24 months, there is going to be a steady drumbeat of products that are going to be introduced that support MirrorLink,” said Tom.


Sony is the first to market its MirrorLink-compatible aftermarket head unit, the XAV-601BT.


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