MITO
is quietly executed through your host partner’s database. Affinity groups,
referral programs,
personalized and limited direct-mail campaigns are all examples of this kind of low-cost,
pay-only-for-results
techniques that can help you clobber the competition before they know what hit them.
9.
STAY WITH IT The big key is con- sistency. What delivers the message is a pro- gram of consistently contacting your list of
prospective clients on a regular basis. Use a series of postcards, phone calls, emails and snail mail.
Test your marketing so you can see what works before you spend a bundle on it. Test headlines, offers, copy, graphics, lists, media and more.”
The case for consistency has less to do with keeping your business on top of your prospect’s mind, although that can be a happy byproduct. The real reasons to stay with it are two-fold: To build the habit of consistently working on the marketing systems of your business and to make sure you’re there to be seen when the tim- ing is right for the prospect to move. By consistently applying these nine
marketing secrets to your enterprise, you may have to watch out. You may not be a small business for long. ■
Jim Ackerman is a marketing speaker and coach, and was a keynote presenter at KnowledgeFest 2011. He also is the au- thor of “How To Market Your Crap When The Economy Is In The Toilet … 12 Vital Strategies for Unclogging the American Economy, One Business at a Time.” Sub- scribe to his vlog (video blog) at www.
YouTube.com/MarketingSpeakerJimA.
www.me-mag.com 45
Your OEM Integration Specialists Since 1974 *
High Def Display
Eliminates headlight glare, with integrated buttons for programming remote control devices.
Auto-Dimming Mirror with Built-in Rear Camera Display Get a real-time view from the rear of the vehicle, when backing up, with the NEW 3.3” display featuring Homelink® When shifting out of reverse the screen disappears.
technology. *
Add navigation to your factory screen Multiple Factory Applications
Optional Plugins: Wi-Fi • Bluetooth Radar • Backup Camera
1.800.433.6486 | Elkhart, IN
www.mitocorp.com
* These products proudly made in the USA. The HomeLink House and HomeLink are registered trademarks of Johnson Controls. MITO
CORPORATION © 2012 MITO Corporation. All rights reserved.
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