CONTENTS Cover Story
Volume 29// Issue 6
Welcome to KnowledgeFest! Now get to work – page 6 The Industry’s #1 Resource
facebook.com/MobileElectronics 30 // The Top 12: Pride, ® August 2012 |
me-mag.com What Makes the Top 12 TICK? Best Biz Milestones
■ Rookie Installation Mistakes ■
■ If They Had to Do It Over …
Mistakes, Possibilities Finalists for Retailer of the Year and Installer of the Year provide a personal look into the roads leading to their current levels of excellence, and muse on what they might have done differently.
Security & Safety
The ONE future feature consumers want most – page 10
The App Race: Will Mirrorlink become the standard, or just one of many?
August 2012
Articles 42 // Marketing: 9 Essential Secrets for Marketing Your Mobile Electronics Business
Learn how to get more customers, increase your average ticket and have existing customers stay longer and purchase more.
46 // Q & A: View From the Mountain;
Work From the Basement Marcel Newell of Avidworx and Jody Culberson of Absolute Training discuss how their sessions at this year’s KnowledgeFest will stick with retailers long after the show.
Features:
56 // Web Analysis:
Autogoboom.com With an emphasis is on search engine optimization, photos and information — and nothing else — has been the focus on Underground Auto Sound’s website since it was created 12 years ago.
58 // Tech Skills: Remove, Reinforce, Relax Rob Davidoski takes on a “soccer mom” special with rear-seat video in a 2012 Chevy Equinox.
10 // Consumer Preference:
Safety and Security Consumers value good remote control range over the unlimited range of using a phone to unlock doors.
Departments 6 // Editor’s Forum
8 // Feedback 16 // Dealer Data 18 // Sales Snapshot 20 // Retailer Recommendations 22 // Retailer News 28 // External Effects 70 // Peer to Peer
Newsletters 62 //
50 // The In-Car App Race MirrorLink technology is emerging, but with some suppliers developing their own platforms, it may not become the industry standard it was intended to be.
Does the Industry Face an Identity Crisis?
“Mobile” used to mean “car,” but what does it mean now?
62 //
The Future of 12 Volt: Workforce on Display at SkillsUSA Kudos to SkillsUSA for its diligence in providing high schoolers with trade training.
MOBILE ELECTRONICS (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.
4 Mobile Electronics August 2012
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