18
Marketing Trends
Find out about the latest data and insight into topics that really matter to the cosmetics and toiletries industry. Listen to live interviews and hear what researchers, consultants and brand experts have uncovered.
Marketing Trends Theatre (on show floor)
Tuesday, 17 April 10:30-11:15
Opportunities in Skin Care: Exploring Specialty Actives Nikola Matic, Project Leader, Kline & Company This presentation will explore new trends in the specialty actives market and the parallel between consumer demands for skincare products and actives offerings. Matic will provide an overview of today’s global active ingredients market and its outlook.
11:45-12:45
in-focus ‘Solar Beauty’ Panel Discussion: E-communication – A Major Challenge in Sun Protection Catherine Jean, President, Plannetinov / Marc Pissavini, R&D Director, Coty Lancaster / Laurence Bacilieri, Founder, Cosmetic Ressources / Jennifer Hart, Sales & Marketing Director – Sun Care & Biotechnology, Croda / Isabelle Villeneuve, Director R&D and Global Strategic Projects, Dr Renaud UV protection has even been the subject of many public health campaigns for quite some time. In recent years the web has spread adverse opinions resulting in 91% of the discussion on personal care products taking place on social networks, forums and e-pinions websites. Industry experts engaged in consumer education will debate how to manage consumer information on sun protection and safety issues and share their experiences and ideas on the subject.
13:15-14:00
Sense About Science: The Role of Marketing in Clinical Trials and the Impact on Consumer {Mis-} Understanding Theresa Callaghan, Owner, Callaghan Consulting International Dr Callaghan’s presentation will discuss how failure to capture market opportunities is often driven by cost and an unwillingness to spend, choice of clinical studies and lack of understanding, concerns over the ROI and concerns over regulatory and advertising standards authorities.
14:30-15:15
Men’s Toiletries - The Slumbering Giant - How to Awaken It? Will King, Founder & CEO, The King of Shaves Co. Ltd Will King will discuss how men have taken far longer to wake up to the idea of a grooming routine, but are now reaping the benefits of taking care of their appearance. He will describe how he took on the giants in the shaving industry and created a global brand.
15:45-16:30
Natural & Organic Cosmetic Brand Naturalness Ratings Amarjit Sahota, Founder & Director, Organic Monitor; Judi Beerling, Technical Director, Organic Monitor Organic Monitor’s presentation will examine natural and organic marketing claims made by beauty brands. Sahota and Beerling will outline key findings from Organic Monitor’s brand assessment study of over 50 cosmetic products ranked for naturalness, contentious ingredients and reformulation strategies.
18:00-20:00
Awards Ceremony Winners of the Innovation Zone Best Ingredient Award and the Cosmetics & Toiletries R&D Awards will be announced. All visitors and exhibitors are invited to attend.
FREE
TO ATTEND
R&D Awards 2012
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