IPM ESSEN 2012 PREVIEW
30th birthday awaits IPM Essen! January 2012 will see a global leading marketplace in the green sector celebrate its 30th birthday.
world's premier fair, always with a concentrated look at the sector and at the requirements of the market, and always in close agreement with the industry’s associations and with our important partners,” commented Egon Galinnis, managing director of Messe Essen.
www.heinje.de
IPM Essen will be held at the Messe Essen from January 24–27 with over 1,500 participating exhibitors from more than 40 countries.
the green sector. On an exhibition area of 105,000 square metre exhibitors will present their products and services for everything to do with plants and horticultural technology, floristry and sales-promoting measures, to around 60,000 expected visitors . In 1983, today's international trading and ordering platform started in just one hall with 100 exhibitors. In the following decades, the sectoral meeting place grew into the great international fair we know today. “We have worked hard to reach today's top position as the
I
n its anniversary year, IPM Essen plans to assert its position as a premier fair in
MEETING PLACE FOR GLOBAL PLANT BUYERS One of the strengths of IPM Essen is its global representation. The Italian hall (6) is very well advanced for 2012. Hall 5 will once again be completely occupied with exhibitors from Denmark with exhibitors from 14 nations represented on co-operative booths. The booth areas for the Dutch and Polish exhibits have grown substantially as has the Spanish co-operative booth in Hall 9. One new feature will be a co- operative booth of Thai companies.
‘GREEN CITY’ EXPERTISE Covering 5,000 sqm, the Green City in Hall 1A will be an important meeting place for associations, institutions and service providers in the green sector. Zentralverband Gartenbau e. V. (ZVG - Central Horticultural Association), Landesverband Gartenbau Rheinland e. V. (Rhineland Federal State Horticultural Association) and Landesverband Westfalen- Lippe e. V. (Westphalia-Lippe Federal State Horticultural Association) will present their comprehensive spectrum of services in the Horticultural Information Centre.
BREEDER SHOWCASE The Innovation Showcase has become firmly established and, this year, will take place for the fifth year running.
A knowledgeable jury will choose the best new breeds which will be distinguished during the opening ceremony of IPM Essen.
RED GOLD POT BRINGS FESTIVE CHEER! The new Red Gold Pot from Laurica Plants took the garden centre sector by storm ahead of the festive season. Laurica Plants will be present at IPM Essen in January when the new catalogue/price list for 2012 will be available.
The IPM Essen fair will be open exclusively to trade visitors from 9-
6 every day from January 24-27.
For more information visit
www.ipm-essen.de,
www.heinje.de,
www.fitzgerald-nurseries.com and
www.laurica.de
www.fitzgerald-nurseries.com
DIYRetailer.co.uk | Retail Plants & Shrubs | 45
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