PRODUCT INNOVATIONS
The best of nature
The National Trust harnesses natural settings for new toiletries collection
The National Trust, the iconic national guardian of coastline, countryside and 350 historic houses and gardens, has launched a new toiletries collection which captures the essence of the evocative and naturally beautiful landscapes in the Trust’s care and is made in England and takes inspiration from British fruits, flowers and plants.
a combined 64 million visits a year. The collection features four distinct fragrances and embodies the spirit of some of the most spectacular natural beauty from the coast, countryside, gardens and woodland. Each line features a beautiful
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design created by British artist Claire Curtis for refreshing, striking packaging with universal appeal. The collections each include an Eau de Toilette, a Hand & Body Wash, a Hand & Body Lotion, a Soap and a Candle.
he National Trust has over 4 million members and 55,000 volunteers, and its sites see
NATIONAL TRUST COAST – ROCK SAMPHIRE AND DRIFTWOOD This collection reflects the stunning setting of Holnicote Estate in Somerset, with its spectacular coastline and panoramic views from some of the most dramatic cliffs in England. Rock Samphire grows on the shingle beach which sweeps around Porlock Bay. Its fleshy, aromatic leaves deliver an invigorating aroma with a spicy kick that encapsulates the fresh sea air and rugged coastal beauty. Driftwood creates a full scent that adds depth and blends with refreshing Rock Samphire to produce a richly aromatic fragrance.
NATIONAL TRUST COUNTRYSIDE - COWSLIP AND MEADOWSWEET This range is inspired by the unique setting of the Golden Cap Estate in Dorset. The traditional hay meadows on the estate are filled with fragrant wild flowers and are amongst the most
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precious natural landscapes in the care of the National Trust. Cowslips mark the arrival of spring; their bright yellow flowers add a flash of colour to the scenery. Their fresh, clean scent is delightfully uplifting and perfectly complements Meadowsweet, a member of the rose family with a strong, sweet scent, renowned for its medicinal properties.
NATIONAL TRUST WOODLAND – BEECHWOOD AND BRAMBLE This range takes inspiration from the The Ashridge Estate in Hertfordshire, with its beautiful, sprawling 2,000 acres of ancient woodland forest. This scent is infused with the musky notes of Beechwood, which conjures up a strong and rich fragrance. The prickly sweetness of Bramble works in tandem, creating a blend that truly captures the essence of the forest.
NATIONAL TRUST GARDEN – WILD ROSE AND CAMOMILE These scents take inspiration from
the internationally renowned garden at Sissinghurst Castle in Kent; developed by Vita Sackville- West and Harold Nicolson within the surviving boundaries of an Elizabethan manor. Fragrant wild rose and camomile merge to create a heavenly floral paradise and a delicately blended, romantic scent. By choosing National Trust
The National Trust Toiletries Collection RRP’s are: Eau de Toilette (100ml) £19.50, Hand & Body Wash (250ml) £9.50, Hand & Body Lotion (250ml) £9.50, Soap (150gr) £6.00,
Candle (30hrs burn) £15.00
For more information email Simon Maddox,
simonm@iconpartnership.co.uk, David Strickley
davids@iconpartnership.co.uk or
enquiries@iconpartnership.co.uk
products, consumers help to support the work of the charity in continuing to preserve the many beautiful places and spaces in England, Wales and Northern Ireland for everyone to enjoy. .
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