PRODUCT INNOVATIONS A helping hand from
Town & Country The gardening gloves market has been transformed in recent years. The choice available today is phenomenal and technology has played its part in producing gloves capable of offering that all- important combination of superior fit, protection and dexterity. Town & Country reports that today, one pair of its Master Gardener gloves are sold every minute. Town & Country has been investing in educating the consumer about the range of gloves suitable for different tasks, so that consumers going into store already know which gloves they need to carry out the gardening tasks they typically perform. Gloves for planting seeds, weeding or potting will be very different to those for pruning roses or clearing shrubs. There is then the issue of sizing and also of personal preference for colours and materials. By offering a choice of styles, sizes and colours and helping consumers to make an informed decision in store, retailers will see encouraging sales. Town & Country offers a ‘good, better and best’ option within its gloves categories and those retailers taking on the range will find that faced with more choice, consumers are likely to trade up to a better quality. “It isn’t just about offering the most comprehensive collection of gloves, it’s about the right combination of products and the effective planning, positioning and merchandising of these products in store to maximise the turnover potential for the whole category,” explains the brand. All Town & Country customers benefit from regular visits from the sales team to ensure the category is working at optimum performance. Re- stocking of product, replacing and repairing of packaging and POS material is all undertaken as well as producing a suggested order and even forwarding it automatically to the required wholesaler. It’s all in a day’s work and leaves the retailer to get on with the job of running a successful outlet. 8For more information call 01530 830990 or email
info@townandco.com
Stewart Home showcases new ranges
Stewart Home, the homewares division of UK manufacturer, Stewart Plastics Ltd, previewed products from its Essentials, Seal Fresh, Pro Kitchen, Refine and Zurbano ranges of food storage products and planters at this year’s Autumn Fair. Refine is Stewart’s new premium food storage collection and comprises a variety of food and drink containers – including the stylish Ice Cooler Jug - in a choice of vibrant complimentary colourways. Zurbano, the elegant planters designed for both interior and exterior use, match the colours of the kitchen ranges to help create a fully co-ordinated setting. Essentials is a new “everyday food storage” range, based on key selling sizes and available in handy three-pack format, with the emphasis on value and quality. Seal Fresh is the established Stewart range of quality food storage containers, designed for easy opening and resealing. 8For more information call 0208 603 5700, email
info@stewartcompany.co.uk or visit
www.stewart-home.co.uk
launches to the UK London distributor Chrystal Enterprises Limited recently announced the launch of Green King’s deep root watering system Deep Drip to the UK marketplace. “The Deep Drip enables newly planted and established trees to achieve prolonged health and survival via its innovative formula,” says the company. Prevalent in countries including the USA, Canada, Australia, New Zealand and the Middle East, the Deep Drip range includes a selection of watering stakes able to access all types and depths of root formations, to ensure efficient watering and fertilisation while reducing water waste. RRPs are expected to be between £8.58 and £9.98 depending on size of stake: 14”, 24” or 36”. 8For more information call 02076 124241, email
info@chrystalenterprises.co.uk or visit
www.deepdrip.com
Deep watering systems
28 | Garden & Hardware News |
DIYRetailer.co.uk
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