HARDWARE & TOOLS
C.K Magma explodes on to the internet
To support the launch of its ground breaking new C.K Magma range of premium storage and personal protective equipment (PPE), and to drive tradesmen to store, Carl Kammerling International has unveiled an informative and visually striking C.K Magma website -
www.ck-magma.com. The dedicated consumer website, featuring the new C.K Magma brand’s prominent red and grey identity, is part of Carl Kammerling’s comprehensive and sustained marketing programme, offering continued support to its customers. The C.K Magma website combines optimal functionality with creative style to drive footfall for stockists and help boost profits. Designed to provide customers with fast and efficient access to information, the new website is clearly mapped out with an easy- to-use navigation bar, directing customers to relevant information, including product details, latest news and most importantly, a stockist search facility. Utilising the latest technologies, the new website provides 3D images of the best-selling items in the range, allowing tradesmen to see the products from every angle. The range is further supported by an informative and lively video of the range in use to give tradesmen a real feel for the quality of the products and to help drive sales for retailers. Facilitated by social media, the website provides a direct link to the C.K Magma Facebook page, where fans of the range can ‘like’ the page and follow all the activity of the C.K Magma ‘Hit Squad’.
The team of lovely ladies are currently touring major construction sites and trade counters in cities across the UK, Ireland, France and Germany, posting updates of activity on the C.K Magma Facebook page as they go. To drive professional tradesmen to the C.K Magma website, Carl Kammerling has launched a competition in the form of promotional dog tags, handed out via the Hit Squad. Tradesmen simply visit
www.ck-magma.com/win_with_ck_magma to register their unique dog tag code to be in with a chance of winning various C.K Magma prizes. 8For more information call 01758 704704 or visit
www.carlkammerling.com
Fiskars is top of the chops!
The past few years have seen a renaissance for wood burning fires and stoves. With rising costs of gas, electricity and oil – plus the glorious warmth of a wood burning fire or stove – many people have returned to the tradition of collecting, chopping and burning wood. Fiskars has a range of next generation axes that build upon 20 years of experience and fine-tuning. The range was awarded the renowned Red Dot Design Award thanks to features which include the following: the axe head is integrated into the blade design to ensure it stays put when in use; the ultralight and durable Fibercomp handle minimises fatigue and makes the axe virtually unbreakable; the perfect balance between axe head and shaft guarantee a safe and efficient swing; the anti-shock, hooked end of the handle offers a firm and comfortable grip. The range consists of three chopping axes: the Camping Axe X5 (RRP £39.99), the Carpenters Axe X10 (RRP £46.99) and the Chopping Axe X15 (RRP £55.99). Fiskars also offers two splitting axes for splitting firewood – in various sizes. The axes all have their names printed on the shaft, which facilitates choosing the right tool for the right task. The Splitting Axe X17, for splitting medium sized logs (RRP £59.99) and the Splitting Axe X25 for splitting large logs (RRP £74.99). 8For more information call 0115 9277 335 or visit
http://eng-uk.fiskars.com/Products/Wood-Preparation/Axes
12 | Garden & Hardware News |
DIYRetailer.co.uk
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