PRODUCT INNOVATIONS
Beautiful handmade jewellery
by A Keles
A Keles handmade needle lace jewellery is now being sold by over 200 retailers around the UK and the world. New buyers include the Chateau de Versailles, Paris, and, in the UK, the National Trust has designed a bespoke ‘acorn’ range of necklaces and brooches with A Keles. The collection of beautiful, intricate jewellery is handmade in Turkey. The jewellery is made with a fine needle creating a series of knots and the collection incorporates a number of floral motifs, as well as the traditional Turkish ‘evil eye’ and Swarvoski crystal pieces. “Retailers including the V&A Museum, VV Rouleaux, Family Tree, the Horniman Museum and the Dartington Trading Company all find A Keles to be a beautiful jewellery range that people like to purchase as gifts and to start collections,” says founder Arzu Keles. 8For more information call 020 7224 2676 or 07979 947209, email
enquiries@a-keles.com or visit
www.a-keles.com
Join the Roundup Gel
revolution Launched at Glee 2011 by Roundup, the already award winning Roundup Gel is an entirely new formulation that is set to revolutionise the weed control sector. Appealing to existing weedkiller users and also non-users Roundup Gel will enable retailers to reach millions of new customers in 2012. Roundup says that its new
gel is not only easy to use and effective but is also as quick as a RTU and as precise as hand pulling. Gary Philpotts, Roundup Lawn and Garden UK business director comments on what this means for retailers: “Roundup Gel presents a great opportunity to target millions of new users. In fact, consumer research showed that 72 per cent of those people who don’t use a weedkiller said they would try Roundup Gel, equating to 8.6 million potential new customers. This provides the perfect way to grow revenue in 2012!”
Enabling gardeners to
precisely target weeds in awkward places such as borders, lawns, vegetable patches and even bindweed without affecting other plants, Roundup Gel is a mess-free solution that makes killing weeds clean and simple. In order to support retailers
and encourage consumers to purchase the new product, Roundup is investing £2million into an all-encompassing marketing and communications campaign beginning in early spring. Advertisements on National TV and within consumer press will create awareness amongst those who have weed problems. An online campaign will drive consumers to
roundupgel.com and the ‘find a store’ feature, while QR coding on all packs will provide customers with more information directly to their mobile phones. In addition, retailers can benefit from new point of sale, designed to help them target the 8m new weedkiller customers. 8For more information call 0870 530 1010 or visit
www.roundup-
garden.com/trade
DIYRetailer.co.uk | Garden & Hardware News | 29
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