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Buy Local Campaigns
AS BIG box retail and online giants continue to step on inde- pendent territory, campaigning for the local guy and the brick and mortars of Main Street has become a national movement. Among the advocates speaking out for independents is Stacy Mitchell, senior researcher for the Institute for Local Self-Reliance (ILSR) and author of, “Big-Box Swindle.” The ILSR, with the help of Mitchell, has developed a program called the New Rules Project to help bring fresh new policy solutions to communities and states, ensuring that they are designing rules as if community matters. Yet retailers looking to be advocates themselves should par- ticipate in buy local campaigns, proactive opportunities to com- bat legislation, and rebuilding local economies. Both surveys and anecdotal
evidence indicate that these cam- paigns have a signifi cant impact. The ILSR says, “For the fourth year in a row, a national survey of independent businesses has found that those in communities with an active ‘buy local’ cam- paign have experienced markedly stronger revenue growth, com- pared to those located in areas without such a campaign.” Buy local campaigns, such as the re- cent, Independent Retailer Month, have spread across Main Street USA like wildfi re, and as a result, participants have attracted new customers to their business and
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