Go Back to
www.IndependentRetailer.com COVER STORY Toys and
Novelties Update continued from page 77
But quality is also a key factor in the success of selling toys. OKK Trading boasts on its website, “Buy from us just once, and we guaran- tee you will be with us for years to come,” backing up the claim with its high quality products and customer service. Proven successful for toy dis-
tributors like OKK Trading, quality is also key when moving product in the novelty market. For Jorge and Mary Guiterrez, co-owners of Patri- aPet, the quality of their products is important to both people and pets. Gutierrez, a dog lover from Colom- bia, wanted to create a product that would celebrate both his love for
his dog and his national pride. He formed a business around the sale of collars and leashes decorated with national fl ags and colors. Gaining the attention of retailers, PatriaPet is supplying to independent pet bou- tiques and even a small fl ag shop, but Gutierrez believes his collars and leashes would be a perfect ad- dition to any gift shop’s inventory. Collars come in three different
sizes, large, medium and small, and are available in 24 national designs. Leashes, offered in four foot and six foot lengths, are also available in the same fl ag designs as the collars, with the exception of three. “Maybe you may want to celebrate your Italian, Portuguese or Canadian heritage, or perhaps you want to celebrate your dog’s heritage. PatriaPet collars and leashes are a fun way to do so. I know one owner who went to great
lengths to get their dog from Ger- many, and felt a German fl ag collar was a useful keepsake to speak to the experience,” says Guttierez. While a starter kit in the form of
a counter top display is available, PatriaPet also offers a fl oor spin- ner. Made from recycled plastics, the spinner is 60 inches tall and is available with a customized header. Retailers with orders over $375 dol- lars receive the display for free. “The display speaks to the quality of our products and showcases them in an attention grabbing way,” notes Guttierez. It’s people’s reactions when seeing the product for the fi rst time that make it worthwhile for Jorge and Mary. They know that people may be focused on the unique characteristics of the collars and leashes, but will later be thrilled
continued on page 80
78 September 2011
INDEPENDENTRETAILER
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128