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Kerusso’s Inspirational Gifts


and Souvenirs continued from page 46


keting. “There are no customer loyalty programs. Our custom- ers are different every day, every month and every year. We focus solely on in-store marketing and in-store specials that change on a daily basis,” says Alia. While vintage products like


art frames, T-shirts and tin signs draw a crowd, Kerusso’s inspi- rational products have made a splash at this seaside souvenir shop. It was just this March when Vintage House fi rst decided to participate in Kerusso’s Light


House Apparel and Accessory Center Program. Participating re- tailers receive a special discount price on all merchandise, such as $8.00 wholesale for T-shirts, compared to the standard price of $9.50. An essential part of the program is a fl oor display tower, showcasing 10 or 20 different graphic T-shirt designs for adults


or children, including the popular, “My Lifeguard Walks on Water,” and, “He Loves Me,” designs. “A poster of each graphic design displayed next to the associated merchandise allows for easier customer viewing and selection,” adds Alia. And while the shop has little trouble moving Kerusso inventory, Alia receives a visit each week from a representative to ensure product movement. “If there is a T-shirt design not sell- ing or selling less than the others, the rep is willing to take the item back and replace it with another,” says Alia. The strong response Vintage House has received from Kerusso’s inspirational products


continued on page 52


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