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Sweet Thangs Squishy Jolly Rancher Pillow
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barcode solutions, has issued a third ScanLife Mobile Barcode Trend Re- port. Some of the key highlights of the report included: traffi c increased over 800 percent within a year’s time; retail and media industries gener- ated some of the most scanned 2D barcode campaigns; and everyday products continue to deliver exactly half of all UPC scans from Scan- buy’s ScanLife app. Yet mobile barcodes aren’t the
only smartphone technology benefi t- ing independent retailers. Google’s soon to be unveiled mobile pay- ments platform is also another step towards retail on-the-go. Google’s latest technology update, called near fi eld communication, is expected to power consumers with the capability to make store purchases, redeem coupons, and receive loyalty points, all with a wave of their smartphone. Retailers just need to showcase the necessary reader at their checkout counter. Although the payment plat- form is only available to those with a mobile phone running Google’s Android software, it’s a technology sure to catch on with other operat- ing systems. Essentially, the software offers
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credit card capabilities, as well as an account management system. However and more importantly for retailers, as The Wall Street Jour- nal reports, “The planned payment system would allow Google to of- fer retailers more data about their customers and help them target ads and discount offers to mobile de- vice users near their stores. Google, which hopes to sell ads and dis- count offers to the local merchants, isn’t expected to get a cut of the transaction fees.” ■
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