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www.IndependentRetailer.com PRODUCT TRENDS Durable Displays
by Newood continued from page 54
any retail display fi xture can be used creatively and produce remarkable results. Take for in- stance Newood’s most popular line, Designer’s Choice Perimeter System fi xtures. This display sys- tem provides maximum design, fi nish and display options to meet ever changing retail needs. Re- tailers achieve the right look and functionality by selecting from a variety of standard components, and then dress up their store by adding molding, special features and fi nishes that complement the fi xture. All standard components, run less than $100 each. “Com-
ing in a close second is Newood’s NewSelect stockroom pine shelv- ing, which is 100 percent Lundia compatible,” says Thaxton. Standard catalog fi xtures are
available in Oak and Maple. Oak, a reddish-brown hardwood, is very strong and hard, with a prominent and distinctive grain. Maple, a blonde to reddish-brown, dense hardwood, is very strong and hard with a subtle grain. Some fi xtures are also available in wood-grained Melamine. Up- right fi xtures are solid wood, while shelves and panels are Oak and Maple veneered plywood. Other types of wood are available for custom fi xtures. Pricing and lifetime, however,
have taken the lead in helping to determine a retailer’s decision in
store display fi xture design. Thax- ton only briefl y remarks on a third factor that will soon be added to the list of criteria. “One major shift over the next few years will be eco-friendly materials. We have already switched to a 100 percent water base lacquer, and we are currently switching all lighting over to LED,” he says. Whatever the criteria, Newood’s business is fi nding new designs that meet its customers’ needs. ■
For more information: Newood Display Fixture Mfg. Co. PO Box 21808 Eugene, Or 97402 Toll Free: 800-233-9663 Fax: 541-688-5868 Email:
newoodsales@newood.com Website:
www.newood.com
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INDEPENDENTRETAILER.COM for Industry News & Updates Like us on September 2011 59
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