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Gifts & Souvenirs
Kerusso’s Inspirational Gifts
and Souvenirs continued from page 51
has convinced Alia to carry simi- lar inventory in two of his other tourist shops. Three Bears General Store in
Pigeon Forge, TN, while not fre- quented by beach goers, sees a yearly increase of 50,000 in the population each tourist season. The visitors to this shop browse inside for multiple reasons: old time photo sessions, a Christmas shop, an ice cream parlor, a candy store and souvenirs. Newly rebuilt in 2009, Three Bears is a 40,000 square foot tourist attraction near
the Great Smoky Mountains. Part of its merchandise specials is a souvenir section focused on inspirational products. After sev- eral years of carrying Kerusso’s products, Tina Sucato, general manager, has come to recognize the true potential of Christian themed souvenirs and giftware. “I have to reorder every week,” Sucato says.
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WWW.CANDJSPORTSINC.COM 52 September 2011
Like Vintage House, Three Bears participates in the Light House Apparel and Accessory Center Program. On the fl oor, shoppers fi nd both a display tower for adults and a similar tower for children, carrying not only T-shirts but also other gift- ware available at discounted prices, including bracelets and guitar straps retailing for $20 or more. These items wholesale for under $10. “The T-shirts are our best sellers, but we also carry Kerusso’s jewelry, guitar picks and other gift items, all of which market well in our shop with their displays,” adds Sucato. Much like other tourist shops, her general store sees an infl ux of sales dur- ing tourist season, which in this case is summer. Also, in-store
continued on page 53 INDEPENDENTRETAILER
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