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WHILE AN oral spray delivery system has been slow to catch on in dietary supplement markets, Edgar Ward, president and CEO of NutraFuels, emphasizes, “Supplement sprays will grow in use when consum- ers realize they are nine times more effi cient and effective than the pills and capsule products currently being used.” The manufacturer of vitamin supplements is introduc- ing a revolutionary product line of oral spray nutraceuticals. Using an effi cient delivery system that is sprayed into the mouth in the form of a fi ne mist, it allows the nutri-
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ents to be absorbed quickly and directly into the blood stream. “NutraFuels sprays offer up to 98 percent ab- sorption, a big advancement compared to the 10 percent promised by pills and cap- sules,” adds Ward. The fi ve formulas now available are derived from natural sources and use only the fi nest ingredients.
Formulas for appetite control,
hair and skin health, immunity and sleep are available in one ounce bottles and offered to retailers carrying dietary supple- ments for $5 wholesale, which includes shipping. These bottles provide a 200 to 300 percent profi t margin, retailing between $14.99 and $19.99. NutraFuels energize formula, a safe, non-stimulant approach to maximize and give optimum energy and endurance, is offered in an eight milliliter micro- blaster bottle, available for $1.60 wholesale and retailing for $3.99 to $4.99. “Each bottle advertises the necessary serving size. Six sprays of each equals a serving,” says Ward. The bottle comes with 180 sprays, which provides about 30 servings. And while the guaranteed ab-
sorption benefi ts and berry and lemon fl avoring may be enough to convince consumers to try out the new supplements, NutraFuels has taken the time to develop a POP dispenser box to promote impulse buys at the counter. “The micro- blaster bottles are geared towards checkout. Each 5” by 5” dispenser
continued on page 32 INDEPENDENTRETAILER NEW PRODUCTS
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