Go Back to
www.IndependentRetailer.com COVER STORY Toys and
Novelties Update continued from page 72
for an impulse buy that provides a 300 percent markup. People’s ob- sessions with characters, cultural icons and celebrities drives them to purchase and accessorize their lives with novelty items such as IDs that carry the image of Betty Boop, Abraham Lincoln, Elvis and more. Selling for $0.95 wholesale and
retailing for $3 to $5, Galan em- phasizes the affordability of the ID cards. Speaking to the longevity of the product, he notes, “I have a large number of customers who have been carrying the line for 12 to 15 years, happy with the price, the quality, and always looking forward to new styles.” The IDs, much like a license, are durable, laminated cards. Available in seven catego- ries, including celebrity, political and western fi gures, retailers can purchase an assortment as long as they meet the minimum order of $100. According to Galan, “I like to work with small minimums, making the product available to any retailer big or small. The main goal is to let them see what a great product and hot item these IDs are, especially since customers will quite often buy more than one.” Galan Enterprises offers other
Hollywood memorabilia and metal signs, which have become a close second in popularity. The IDs, however, have received so much recognition that even big name com- panies and brands have requested custom-made cards. With only a 300 piece minimum, any customer can order a custom made ID. “All I know is we are going to have one of our best years, and the market says they want more, so we are always
adding new designs to our license line,” says Galan. According to Barbie Jordhoy of
TriVesta Linens, today’s hot items don’t have to be new or “As Seen on TV,” but rather they can be a reintro- duction of an old time favorite such as the kendama toy. “Right now I only offer kendamas because it is such a popular item with all ages. It has become one of the hottest toys on the market,” Jordhoy adds. And while our 21st Century is enjoy- ing some playtime with this simple and interactive toy, they are also partaking in a piece of history. The kendama is from the 15th Century. “The English and French used to play a similar ball and cup game, and from there the Japanese came out with the toy many years ago,” Jordhoy says. In today’s world of toys
continued on page 76 Novelty
License Plates Over 400 designs
Aluminum with baked enamel
Military Beverages Patriotic Novelty Flags Confederate Sports Organizations Religious
No minimum order We Ship UPS. C.O.D.
CPB Enterprises 219-932-0127
We Carry A Great Selection Of Remote Controlled Cars, Helicopters with Gyro Scopes & Other Vehicles
Camera Helicopter
iPhone Controlled Helicopter
Lowest Wholesale Price You Can Find in USA!
Call Us Today to Save Money!
Tel. 713-988-1475 713-988-1487 Email:
wholesale@coolcitytrading.com
www.CoolCityTrading.com Houston, TX 70036
INDEPENDENTRETAILER.COM for Industry News & Updates September 2011 75
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128