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WHILE PLAYTIME may seem like all fun and games for chil- dren, parents know that the right toys can also provide educational and social opportu- nities. Specialty toy distributor, Fat Brain Toy Co., is looking to meet the needs of both child and parent by developing cre- ative, mind-expanding toys and games. Mark Carson, president and founder, emphasizes, “We aren’t just selling playthings, rather we are developing toys that kids and parents can truly connect through.” Actively devel- oping an entire line of products that are unique for their design


sensibilities, Fat Brain Toys has found much success in its newest product, Tobbles. These six nest- ing spheres have recently started shipping, and are available for $12.50 wholesale, retailing for $24.99. Receiving immediate rave reviews, it is obvious that while Tobbles were designed for kids, playtime has no age limit. Suitable for ages one and up,


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Tobbles allows for creativity, experimentation and innova- tion. Each uniquely weighted sphere allows for endless tower confi gurations, and during each construction and deconstruc- tion the wobbling pieces bring the toy to life. “Spin the pieces round and round, stack by size, weight or color; the possibilities are endless,” says Carson. Per- fect in the playroom or the board room, Tobbles is a design savvy conversational and educational piece, accelerating aptitudes for exploration. The wobbling mo- tion of each piece encourages a sense of touch. An acute sense of visual spatial awareness devel- ops as children quickly discover color and size sequence, and they explore the many ways Tobbles can be stacked and bal- anced. The design concept was


continued on page 40 INDEPENDENTRETAILER


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