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WHETHER YOU want to be- lieve it or not, the holiday season is right around the cor- ner. While Black Friday used to be the retail highlight of the season, a new development in retail history is taking its place: Free Shipping Day. First promot- ed in 2008, Free Shipping Day extends the holiday shopping season for online merchants and gives procrastinating consum- ers one fi nal chance at holiday deals. Held in mid-December, this year’s event has been of- fi cially announced to take place on Friday, Dec. 16. “Merchants now see Free Shipping Day as a must participate event, which is why retailers are signing up so early for 2011,” said founder, Luke Knowles. While brick and mortars will
fi nd last minute shoppers walk- ing their aisles, those retailers solely operating a B2C site now have the opportunity to grab the attention of the last min- ute shopper with the promise of free shipping and delivery by Christmas Eve. “With close to $1 billion in Internet sales on Dec. 17, Free Shipping Day 2010 outpaced Black Friday for web sales by nearly $300 mil- lion, and was the third largest online spending day in U.S. his- tory,” according to Comscore. It is anticipated that these results
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