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INDIVIDUALISM BEGINS at a young age, and with Nude Fruit’s evREware Sticky Ties, children can wear their uniqueness right on their shirt. Two mothers with creative backgrounds in photog- raphy and graphic design began their hunt in 2010 for a reusable material meant for decorating and dressing. Their search re- vealed evREwares, a 100 percent biodegradable, polyester fabric adhesive that is weatherproof (water and temperature resis- tant). Cut into the shape of ties and bow ties, the sticky fabric turns plain T-shirts into works of art. Ties are offered in 60 original


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28 September 2011


and promises up to ten wears, if directions are followed; un- worn ties can be stuck to a wall, mirror or desk when not being worn, never leaving a residue. Parents are warned against


continued on page 32 INDEPENDENTRETAILER


designs, and bow ties in eight. According to Ellie Brown, di-


rector of sales, “Sold at $2.50 wholesale and retailing for keystone, retailers including such as kids’ boutiques and toy stores fi nd a large customer base of moms looking to add a little fun and fl are to their chil- dren’s clothes.” Candy stores have even picked up on the craze, and offer ties featuring candy favorites such as Nerds and Gummi Worms that have become increasingly popular. For all retailers, a minimum or- der of $100 is required, and a free POP pegboard display is offered with any order of $250 or greater. There is also a 12 prong countertop spinner avail- able for $100.


NEW PRODUCTS


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